[by Jay Kinghorn]
Congratulations, you’ve just graduated from a prestigious photo school with a spectacular portfolio and you’re ready to change the world. As you start your career as a professional, I strongly encourage you to assist another photographer to learn the ropes of running a profitable photography business.
While assisting, watch and listen to the way your photographer interacts with clients, manages jobs and handles problems. These intangibles are often the difference between a good photographer with a busy, profitable studio and a great photographer with a stellar portfolio but no clients because they don’t understand the “soft skills” necessary for success.
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