Archive for November, 2010

We All Get Lost Without a Map (and every once in awhile that is a good thing)

Posted: November 30th, 2010

[by Jenna Close] Setting out towards the career you want is like planning a long trip.  It requires a balance of forethought and flexibility.  Just as with any adventure, stumbling blindly into unfamiliar territory without a map or a clue is not likely to result in wild success.  Consider your photographic path and ask yourself [...]

“If you don’t know where you’re going…you might not get there.” – Yogi Berra

Posted: November 29th, 2010

[by Judy Herrmann] In 1989, at age 24, I started a photography studio with my partner, Mike Starke. We began by building a portfolio filled with images that looked “commercial.” These generic, safe images demonstrated our technical skills in lighting and using a view camera but left nothing to differentiate our studio but location and [...]

Making the Best of Event Photography

Posted: November 24th, 2010

[by Jenna Close] I will fully admit that events are far from my favorite type of thing to shoot.  It seems that the lighting is always difficult, the days are always long and the settings less than majestic.  That said, there are benefits to event photography that can be used to your advantage.  Often it [...]

Per Image Pricing for Events

Posted: November 23rd, 2010

[by Rosh Sillars] I’m a big fan of per-image pricing. I use it most for events in the retail environment.  This is especially true for the rare one or two corporate client weddings I photograph each year. I’ve discovered that people’s budgets are often bigger than what they reveal to me or even what they [...]

Thoughts on Event Photography

Posted: November 22nd, 2010

[by Kevin Lock] Are you thinking that Event Photography is a dead end street?  I say you are looking in the rear view mirror. At first glance, it might appear that event photography is just a way to make money, a way to survive in tough economic times.  Of course there is money involved and [...]

Never Let ‘Em See You Sweat

Posted: November 19th, 2010

[by Blake Discher] I have an expression I tell anyone who assists for me, “Never let ‘em see you sweat.” in other words, regardless of what happens on a shoot, let’s keep it entirely professional in the eyes of the client. I recall a young assistant working with me on an annual report shoot in [...]

Don’t Stop Creating

Posted: November 18th, 2010

[by Sean Kernan] Assisting is a step toward being a photographer, a way of learning how things are done, how they work. That’s all very important, but you really need to keep your creative work going. That’s what will really make  you a photographer. That’s where you learn what no one can teach you. That’s [...]

Assist to Learn the Intangibles

Posted: November 17th, 2010

[by Jay Kinghorn] Congratulations, you’ve just graduated from a prestigious photo school with a spectacular portfolio and you’re ready to change the world. As you start your career as a professional, I strongly encourage you to assist another photographer to learn the ropes of running a profitable photography business. While assisting, watch and listen to [...]

Sweat the Small Stuff

Posted: November 16th, 2010

[by Judy Hermann] A couple of years ago, I surveyed a bunch of photographers to find out what Assistants do that drives them crazy.  If you’re building a business as an Assistant, following these tips will help you win ongoing client loyalty and great referrals. Be on time.  If you’re not going to be on [...]

Recommendations for Assistants

Posted: November 15th, 2010

[by Todd Joyce] Help things go smoothly and look at the big picture.  Oh, and make me look good. As a photographer who hires assistants, I’m looking for someone to help me, not hinder me.  You’re part of the image my client sees as me.   You represent me and I’m looking for someone who sees [...]

Travel Homework Assignment

Posted: November 12th, 2010

[by Kevin Lock] When traveling abroad, I suggest that you do your homework.  Don’t assume the airline or anyone else will do it for you.  I recently spent a month traveling via Jet Blue’s “All You Can Jet” promotion.  I was on the road photographing places that I had never been.  I visited 4 countries [...]

Plan Now to attend Strictly Business 3

Posted: November 11th, 2010

The American Society of Media Photographers invites you to the Strictly Business 3 Conferences, the newest generation of this highly acclaimed series. FULL CONFERENCE DETAILS SB3 offers you a selection of topics to enhance your professionalism and build your business. From copyright registration to social media marketing, negotiating and sales, licensing and pricing, the business [...]

Working with a Whiner

Posted: November 10th, 2010

[by Todd Joyce] “If you want to hear a photographer complain, just give him a job.”  That was a running joke among Art Directors for quite some time.   In this economy, I hear it less because photographers are a lot more grateful to have work.   Watch what you complain about and how you communicate with [...]

Here’s a Cheap Trick to Sustain your Marketing Motivation: Fill ‘er up!

Posted: November 9th, 2010

[by Carolyn Potts] Place a clear jar on your desk. Put it right next your phone and computer so that it’s in plain sight. Each time you make a marketing phone call, add a name to your mailing list, assemble an email promo or post card, or make a portfolio presentation, drop a quarter into [...]

Office Security

Posted: November 8th, 2010

[by Paul Bartholomew] Our studios and home offices are very vulnerable to burglary. We have a lot of investment in our equipment and must protect it. Be sure you’re insured. Also, think of ways to protect your property such as a security system and locking everything up. If you have a home office you may [...]

Are People Really Still Making Calls?

Posted: November 5th, 2010

[by Suzanne Sease and Amanda Sosa-Stone] A mutual client of ours recently worked on her brand, portfolio and marketing strategy (with Suzanne).  Then she came to Agency Access to work on implementing her marketing through Campaign Manager (with Amanda – a year long plan to make sure marketing is being done).  After getting her beautiful [...]

‘Stop telephonin’ Me

Posted: November 4th, 2010

[by Ellen Boughn] Lady Gaga has it right when it comes to the interrupting phone call: ‘Stop telephonin’, me. Stop telephonin’, me. (I’m busy). (I’m busy)’, she sings. When you pick up the phone to call a client, it had better be about something they want to hear.  And cold calls? If the reception on [...]

Getting and Using Referrals

Posted: November 3rd, 2010

[by Todd Joyce] “Nice day we’re having”  “How about those cubs”  yeah, it’s hard to start the conversation, but I still make calls to new ADs etc to get to know them.   I like to mention a person who referred me to get things started.   “Hi (AD), (Other person at agency) mentioned I should call [...]

Just Pick Up the Phone!

Posted: November 2nd, 2010

[by Judy Herrmann] I love e-mail – it’s efficient, it’s fast, it’s effective.  It’s great for just about everything, except when it’s not. Dealing with a conflict?  Pick up the phone. Chances are that e-mail’s going to make a bad situation worse.  People can’t hear tone and most people (myself included) are scanning through a [...]

Cold-calling Doesn’t Have to Leave You Cold

Posted: November 1st, 2010

[by Barry Schwartz] You’re starting out.  That means you probably have more time than money, and fewer clients than you’d like.  (This can happen to established pros, as well, but that’s another post…). What to do to pass the time?  Got internet? Got phone?  Got voice? Like a good photo shoot, do some prep.  Once [...]