Perception of Nickels and Dimes
[by Todd Joyce]
I hate my cell phone bill. They nickel and dime me to death. The bill is about $40 more than the plan I purchased. They add all kinds of things to the bill and I don’t like it. If I had my way, I would have wanted them to give me a price that my phone will cost per month and that’s it. All taxes, fees and charges in one sum. The problem is that they told me one thing and then billed for more. They knew what those costs would be. Why couldn’t they have told me?
I charge a digital capture fee, output, retouching, ftp delivery and for burning DVDs. I have to charge for all those things, otherwise, I’d go broke. My client doesn’t care how much each line item is though. I’ve asked them. They want to know what it will take to do what they need and to get it how they want it. I have to itemize some things, but I’m careful to not itemize every little thing. I don’t want them to feel like I do when I get my cell phone bill.
Todd Joyce is a recent Past President of ASMP and specializes in conceptual people photography for advertising. See Todd’s work at joycephotography.com and contact him at todd@joycephotography.com
One Response to 'Perception of Nickels and Dimes'
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So agree!