But, I Don’t Know How to Price It
[by Shannon Fagan]
Over the years, I’ve developed a collective resource for image license pricing advice. Here’s a list of some of my favorites, from the theoretical to the pragmatic. Take them as a seed start for investigations on pricing, and also with a grain of salt. When pricing complicated assignments and licenses, I often refer to multiple sources at once.
Negotiating Stock Photo Prices by Jim Pickerell and Cheryl Pickerell DiFrank
An all-time favorite of mine for the strategies associated with developing a pricing structure in photography.
“Fighting China’s Pirates” Wall Street Journal Article by Owen Fletcher.
It’s interesting to learn how China is handling pricing relative to the rest of the world market
Getty Images
www.gettyimages.com
Corbis
www.corbis.com
Easy to use drop down menus which give an idea of how pricing is being assessed, and licenses written, in the traditional sector of the market.
iStockphoto
www.iStockphoto.com
Dreamstime
www.dreamstime.com
Fotolia
www.fotolia.com
Great sites to observe for how micro prices are handled.
Shutterstock
www.shutterstock.com
Microstock’s main subscription service
PLUS
www.useplus.org
Great resource for licensing standards, even if not directly related to pricing.
Photography Agents
They can be a great resource for current and accepted pricing practices. Agents generally will take on a complicated pricing scheme for an upfront fee or percentage of the job.
Shannon Fagan is the Chair of ASMP’s Stock Imaging License Committee (SILC).
One Response to 'But, I Don’t Know How to Price It'
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Thanks Shannon for putting this together. Nice to have a list of resources like that. I’m having problems/issues with pricing when it comes to pricing publications in the East and the West. Or if a photog should have one rate, regardless of who they are working for.
Cheers,
Jonah