Archive for October, 2010

But, I Don’t Know How to Price It

Posted: October 29th, 2010

[by Shannon Fagan] Over the years, I’ve developed a collective resource for image license pricing advice.  Here’s a list of some of my favorites, from the theoretical to the pragmatic.  Take them as a seed start for investigations on pricing, and also with a grain of salt.  When pricing complicated assignments and licenses, I often [...]

On Your Mark, Get Set, GO!

Posted: October 28th, 2010

[by Judy Herrmann] Let me make one thing clear – I am a big advocate of pricing by the shot or project.  With one or two exceptions (event photography comes to mind), charging by the hour just punishes you for gaining skills and investing in better equipment. It also encourages the client to try to [...]

Attention Members Coming to PPE this Week

Posted: October 27th, 2010

Help ASMP – New Promotion for FAP and Membership Stop by “The ASMP Studio” in Room #2D01 of the Javits Center to take part in a new ASMP promotion. Friday, Oct. 29th 10 AM to 4 PM A special thank you to Shawn Henry and Tom Kelly for donating their photography and audio services for [...]

Perception of Nickels and Dimes

Posted: October 26th, 2010

[by Todd Joyce] I hate my cell phone bill.  They nickel and dime me to death.   The bill is about $40 more than the plan I purchased.   They add all kinds of things to the bill and I don’t like it.   If I had my way, I would have wanted them to give me a [...]

Staying True to Your Creative Fee

Posted: October 25th, 2010

[by Jenna Close] As a general rule, I don’t lower my creative fee when negotiating pricing with a client.  Since (as the name implies) this is the price I put on my own creativity, I want to retain the initial value I have placed on it.  My feeling here is that negotiating pricing is a [...]

Don’t be a One Hit Wonder

Posted: October 22nd, 2010

[by Blake Discher] By now, it’s very likely that every client you shoot for  knows about Flickr and other crowd-sourcing photo sites.  Look at crowd-sourcing photography from a client’s perspective.  Think about why some clients look to Flickr for photography instead of seeking out a photographer.    I suspect one of the reasons they even [...]

The Web is Dead, Long Live the Internet…

Posted: October 21st, 2010

[by Shannon Fagan] A subject line on one of the photography email list-serves that I follow caught my eye this week, “The Web is Dead!  Long Live the Internet!”  Hmmmm.  There was a link and click, click; I was taken Wired Magazine’s site.  There, Chris Anderson and Michael Wolff have prepared a compelling article about [...]

Domino’s Pizza

Posted: October 20th, 2010

[by Todd Joyce] Have you seen the Domino’s TV ad asking for photos of delivered pizzas to show how good they look?   Yeah, I hate losing work to a soccer mom with a point and shoot too. The Domino’s campaign is not about getting free photos.  It’s about a perception.  Even if nobody submits [...]

Work and Pleasure are One in the Same

Posted: October 19th, 2010

[by Gail Mooney] Seth Godin recently wrote in his blog about professionals and amateurs: “If you want something done, perhaps you would ask a professional to do it. Someone who costs a lot but is worth more than they charge. Someone who shows up even when she doesn’t feel like it. Someone who stands behind [...]

Professionals vs. Crowdsourcing – Who’s Who?

Posted: October 18th, 2010

[by Ellen Boughn] Last week I was in Los Angeles on a project and took the time to help a friend start a store on a site for handmade goods. Since this was an experiment on a shoestring, she asked if I would take the photos. After all I’ve been in the photography business for [...]

The Joy of Job Jackets

Posted: October 15th, 2010

[by Jenna Close] Start a ‘job jacket’ for each new client you book.  Keep a folder with a copy of your estimates and all revisions, contracts and contact information for people involved in the shoot.  Don’t forget to include email correspondences.  This way, if a dispute arises you will have documentation.  It’s also a good [...]

Excess Baggage and Flying

Posted: October 14th, 2010

[by Gail Mooney] Baggage charges have really mounted in recent years and media rates have disappeared. On top of the normal bag charge and the limit of two checked bags per flight, charges for anything beyond two pieces is even more costly, running between $70 and $90 per bag – per flight. That means that [...]

How to Get Rock-Hard Marketing Abs

Posted: October 13th, 2010

[by Carolyn Potts] When your body is out-of-shape, eating a healthy diet, along with properly and consistently lifting weights (at least 3 times a week for several months) will produce visible and palpable results. When your business is feeling flabby and weak, regularly lifting the phone to make positive and targeted calls (at least 3 [...]

Take a Look!

Posted: October 12th, 2010

by Jorge Parra Allow this 100 plus pages, from Creative Lab @ Google, to load both images and videos, and take the time to explore them, to find out how the world and all the rules are changing. This is just heart-stopping and life-changing. Go HERE!

Taking Care of Your Health

Posted: October 11th, 2010

[by Paul Bartholomew] Lets face it, life can be hectic and it’s easy to cut corners with our health. Many of us are good at taking care of camera equipment, but what about ourselves? Are we eating healthy? Are we exercising? Be sure to go for a yearly wellness checkup and get on the right [...]

An Editorial Optimist

Posted: October 8th, 2010

[by Shawn Henry] Many photographers question the viability of a career in editorial photography these days. Magazines and newspapers especially have been hard hit not only by the economic decline of the past several years but by the shift in media consumption away from print to the web, as well. Ad pages are down, editorial [...]

Why Even Try?

Posted: October 7th, 2010

[by Kevin Lock] While in college I pursued my dream of becoming a documentary photographer and a photojournalist.  I quickly segwayed into editorial photography. At the time there seemed to be an unlimited amount of opportunity. Magazines and assignment work was in abundance. Every day more and more magazines appeared. A lot has changed in [...]

My Terms & Conditions

Posted: October 6th, 2010

[by Shawn Henry] We all hate receiving “those” contracts — the multipage monstrosities, with line after mind-numbing line of legal jargon and syntax seemingly designed to confuse and obfuscate rather than clearly define the simple terms of an agreement. Is it any wonder that clients hate receiving that type of contract as well? And is [...]

Editorial Photography is as Important as Ever

Posted: October 5th, 2010

[by Rosh Sillars] No matter how the future of journalism shakes out, the need to tell stories with photographs will always be a part of the picture. At some point, the traditional media we have known all our lives will cease to exist. In the future, companies will be their own media outlets, depending more [...]

Thoughts on Editorial Photography

Posted: October 4th, 2010

[by Suzanne Sease and Amanda Sosa-Stone] The whole question is print dead?  We don’t think so – it may have slowed down, but it’s still alive and kicking (as far as we know).  With O Magazine, Parent Magazine, New York, Real Simple (Amanda’s desk), Esquire, New York, Vanity Fair, Bon Appetit, Time, National Geographic as [...]

What’s Up with Microstock?

Posted: October 1st, 2010

[by Ellen Boughn] I became aware of microstock images (derived from ‘micropayment) in the fall of 2006 while being SVP of a rights managed company.  Was this iteration of the stock photography business a threat, an opportunity or both for photographers? I found out by joining one of the top microstock companies, Dreamtime. Since then [...]