Target Marketing
[by Todd Joyce]
2500 printed mailers might cost around $1 per contact, depending on postage, printing and your contact list.
What if you took that same amount and spent $500 on your very top five prospects? I bet you’d get results! The hard part is figuring out your top five. Marketing isn’t easy and neither is target shooting… that’s why some use a shotgun. Try spending some time figuring out who your best prospects are and romance them. You don’t have to spend $500 per, but maybe spending more than a dollar on them will get you noticed.
Todd Joyce is a recent Past President of ASMP and specializes in conceptual people photography for advertising. See Todd’s work at www.joycephotography.com and contact him at todd at joycephotography.com
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im glad that i found this post to day