Archive for September, 2010

Placing Bets Away from the Middle: The Good, The Bad, The Traditional, and The Microstock

Posted: September 30th, 2010

[by Shannon Fagan] Bob Davies of PicNiche recently asked me, “There is a constant (and occasionally furious) debate about photography becoming commoditized by microstock producers and agencies. As a representative of photographers’ interests, do you think microstock or traditional stock offers the best opportunity for the stock photo industry as a whole to move forward, [...]

Taking Stock of Stock Photography

Posted: September 29th, 2010

[by Jenna Close] I wasn’t involved in this industry during the glory days of stock photography, but from what I hear it was a time of plenty.  Plenty of money, plenty of freedom, plenty of fun.  It seems to me that royalty free images, market saturation and perhaps even the digital age have closed that [...]

Stock ROI

Posted: September 28th, 2010

[by Judy Herrmann] Yeah, I know.  These days, it seems like the photo stock market and the other stock market have far more in common than their names.  The return on investment [ROI] in both markets has plummeted and just when you think it hit rock bottom, it manages to fall again. Like any other [...]

What’s Up With Stock Photography?

Posted: September 27th, 2010

[by Ellen Boughn] A better question might be, “What’s NOT up with stock photography?”  Answer? Royalties, number of paid productions, royalty free and rights managed revenues and photographer satisfaction. A few points on the graph are on the upswing: number of people submitting photos, number of photos being used, number of photos submitted, growth of [...]

I am a Salesperson

Posted: September 24th, 2010

[by Blake Discher] Repeating my mantra “photographers are salespeople first, image creators second”, I thought I’d share two of my favorite blogs on the topic of sales. The first, written by S. Anthony Iannarino of Columbus, Ohio, offers straightforward suggestions and tips to help you with just about every aspect of the sales process including [...]

Head to a Museum

Posted: September 23rd, 2010

[by Susan Carr] Last weekend I had the privilege of seeing the Henri Cartier Bresson retrospective at the Art Institute of Chicago. The Chicago stop closes October 3th, so if you are in the Midwest take note. It is a not to be missed show. The show travels on to the San Francisco Museum of [...]

Think Like Your Customer

Posted: September 22nd, 2010

[by Todd Joyce] There are a lot of resources out there on business that unless it’s about a photography business, we don’t seem to want to pick it up…  I have news for you.  If you’re not treating your business like a business, then you’ll likely be out of business soon.   There’s a great book [...]

Why Continuing Ed Matters: beyond camera gear and PhotoShop tutorials

Posted: September 21st, 2010

[by Carolyn Potts] Last week was filled with the energy of students returning to classrooms across the country. It was only for a couple of hours, but, I, too, got a taste of the September excitement when I dropped in at Columbia College and attended the Columbia/ASMP Midwest co-hosted event: PDN’s 30 – Strategies for Young [...]

Emotionally Intelligent Marketing

Posted: September 20th, 2010

[by Judy Herrmann] A last minute gate change at LAX and I’m caught in a crowd stampeding down a long narrow corridor from Gate 1 to Gate 2 (which appear to be about half a mile apart, go figure) when I spy a lone figure in a pinstriped suit swimming against the current.  “If you’re [...]

Need a Creative Jolt?

Posted: September 17th, 2010

[by Carolyn Potts] Stuck for ideas for new portfolio images? Try this cool tool to come at a concept from a different angle. www.visualthesaurus.com Carolyn Potts, international photo consultant & speaker; and former photo rep, shows seasoned & proactive photographers how to get more work. Find her at www.cpotts.com , http://bit.ly/FaceBookPottsConsulting and http://carolynpotts.net

Keeping up with Technology

Posted: September 16th, 2010

[by Paul Bartholomew] When was the last time you attended a seminar or bought a new book? Are your programs such as Photoshop updated? With the fast pace of change we must try to keep up. Learning these new features as they come out will be much easier then waiting till later. Don’t stand still [...]

Hmmmm

Posted: September 15th, 2010

[by Todd Joyce] The power of Hmmm.   When I’ve asked a client if they have a budget, when they tell me, I usually just say “hmmmm.”   It’s amazing how many times they’ll then say, “I may be able to get you XX more.”hmmm” has made me more money than any other sound or word. Todd [...]

Check Your Vendors

Posted: September 14th, 2010

[by Ellen Boughn] Staying with the same vendors year over year may not be the best strategy for your business.  You should review all your contracts with vendors as well as comparison-shop for regular supplies at least once a year. Pick a date you won’t forget…perhaps the day you change the clocks or the battery [...]

Your Down Time Can Help You Up

Posted: September 13th, 2010

[by Jenna Close] Got time on your hands?  A few days off between shoots?  Research photographers whose work you admire.  Go see an exhibition of art, photography, sculpture, etc, then ask yourself what it is about the art that moves you.  Go out and shoot some personal work with this in mind.  It doesn’t matter [...]

Would You Sign This?

Posted: September 10th, 2010

[by Richard Kelly] Getting the appropriate model releases from our subjects that appear in photographs for commercial use is what a “professional” does as part of the overall practice of business. The standard  adult release says, “…They have the irrevocable, perpetual and unrestricted right and permission to take, use, re-use, publish, and republish photographic portraits [...]

A Photographer’s Paperwork-Reduction-Act : Digitally Archiving Your Model/Property Releases

Posted: September 9th, 2010

[by Shannon Fagan] Earlier this year, I made a real spring-cleaning.  I mean a down and dirty grass-roots effort to digitally archive just about everything in my life.  And, as a result, I triple-backed-up not just my image archive, but also my file cabinet.  Sketchbooks, business cards, and seminar notes met old tax returns, contracts, [...]

I Don’t Need a Release Because I Would Win in Court

Posted: September 8th, 2010

[by Thomas Werner] “I don’t need a release, I would win in court….” I frequently hear this comment while discussing releases during presentations to students and working photographers, who then point to landmark cases that support their claim. There are many reasons that this logic is faulty, here is one case to illustrate the point. [...]

Model Releases – Questions and Answers

Posted: September 7th, 2010

[by Judy Herrmann] In the five years I’ve been moderating ASMPproAdvice, there have been countless posts on model releases.  Here are some of the most commonly asked questions with summaries of the answers.  You’ll find more great info at www.ASMP.org/releases 1) What’s “valuable consideration” and do I really need to provide it? Vic Perlman, ASMP’s [...]

Going Up?

Posted: September 3rd, 2010

[by Judy Herrmann] In a bad economy, helping people understand exactly what you do, why they should trust you and how you can help them matters more than ever.  So take a few minutes to hone one of the most important (and cheapest) marketing tools there is: Your Elevator Speech. Laura Allen, co-founder of 15secondpitch.com, [...]

ASMP announces Strictly Business 3

Posted: September 2nd, 2010

The American Society of Media Photographers invites you to the Strictly Business 3 Conferences, the newest generation of this highly acclaimed series. FULL CONFERENCE DETAILS SB3 offers you a selection of topics to enhance your professionalism and build your business. From copyright registration to social media marketing, negotiating and sales, licensing and pricing, the business [...]

Target Marketing

Posted: September 1st, 2010

[by Todd Joyce] 2500 printed mailers might cost around $1 per contact, depending on postage, printing and your contact list. What if you took that same amount and spent $500 on your very top five prospects?   I bet you’d get results!  The hard part is figuring out your top five.   Marketing isn’t easy and neither [...]