Start to CUS
[by Charles Gupton]
Are you feeling the financial heat build along with the summer heat? Do you need to build some cool business and generate some cold cash?
Well, before you get frustrated and start to cuss, why not CUS instead! CUS is an acronym for Courage, Urgency and Shamelessness.
Courage does not indicate a lack of fear, but a willingness to move forward in the face of it. It also doesn’t mean that one should act foolishly or without a thoughtful strategy. Too often we can over think and “what if” ourselves out of taking the steps we need to make our ideas successful.
Urgency means that a task requires immediate action or attention. There are often tasks that we need to give attention to that are critical for our success, but we just don’t want to face them. By designating one or two of those items every week as “urgent,” we can trim down that endless “to-do” list into actionable items. Every item that gets done builds the confidence to get the next one completed too.
Being shameless indicates a boldness or audacity in one’s work. How often do we allow what others might think about us to stand in the way of doing great and significant work? Is there an area where you need help to break your inertia and move your business forward, but are afraid to ask for help? Don’t let embarrassment stand in the way of your success. As a creator, you have great gifts to contribute. By holding back and being reticent, whom are you serving or helping?
So, while others are waiting for the heat to break or vacations to end or school to begin or whatever the excuse-of-the-week is, take a deep breath and start to CUS your way to a profitable summer.
Charles Gupton photographs real people, really well, by understanding and telling the stories of his subjects and clients. Find his photographs at www.charlesguptonphoto.com and his writing at www.charlesgupton.com.
