Connect and Reconnect
[by Kevin Lock]
Want to boost your sales. Connect. Reconnect. Build a relationship.
Connect with your clients. Really connect. Then reconnect. It is not rocket science. Be yourself. You are much more than your art, your imagery or your next possible job. You have to sell yourself. The sales will follow.
If your client likes you, they will recommend you to their peers and their friends. They will introduce you to new opportunities and as the years pass, your connections will most likely move up and eventually on …relocating and changing their own career path. If you have spent the time to connect and build that relationship, well…. that phone will ring. If you have done your job, they will take you with them. And since you are already well liked at the job they are leaving… your existing client will continue to hire you. After all isn’t it is much easier to keep the clients you have than to obtain new ones that do not yet know you.
So be yourself. Sell yourself. Send them postcards when you travel. Invite them into your personal world. Remind them that relationships are the most important thing. I guarantee you will boost your sales in the long term, and you might just make a few friends along the way.
Kevin Lock is a photographer based in southern California. He is a national board member of The American Society of Media Photographers. Contact Kevin at kevin@lockphoto.com
