A New Path
[by Suzanne Sease and Amanda Sosa-Stone]
Starting out in any new business is filled with excitement and the unknown. Here are some tips we recommend to finding your path.
1. Know where you want to go in your business (consumer: portraits, weddings, commercial: still life, architecture, fashion, editorial: portraits, etc…)
2. Make sure you have images to support this direction (minimum of 15-20 strong images)
3. Find someone to guide you on along this path: a seasoned photographer, a potential person who works in that industry (i.e. if you were architectural photographer – find an architect to possibly guide you)
4. Pull together your personal resources – who do you know and how can you ask them to personally invest in your business (ask them to make referrals for you).
5. Make sure you have the website and portfolio available to show someone if asked.
6. Present yourself and your work in the best light.
Your life and work go hand and hand – so merge what you know from both and ask for help for what you don’t. This industry is not an easy path to take – but if you find the right road for you, it can be a really interesting and fulfilled career – filled with lots of stories to share and hopefully some great imagery.
Amanda Sosa Stone and Suzanne Sease consult with photographers around the world assisting in marketing and presentation efforts.
