Archive for August, 2010

Look Like a Million Bucks

Posted: August 31st, 2010

[by Jenna Close] The first step in creating an effective marketing plan is to make sure that you are putting your best face forward.  Some monetary investment should go into this, but it doesn’t have to cost you an arm and a leg.  Before contacting anyone, take the time to prepare a few things: a) [...]

Marketing on a Budget

Posted: August 30th, 2010

[by Rosh Sillars] If you don’t have money for marketing, the next best thing is investing your time. This is not a bad thing. Most photographers will tell you referrals are one of their best sources of business. Attend free and low-cost local events. Check the local listings for chamber of commerce, advertising club, and [...]

Help ASMP – Protest New 1099 Requirements!

Posted: August 27th, 2010

Dear ASMP Members: One of the provisions of the new healthcare reform legislation will significantly impact the administrative burdens of your business unless the IRS changes it. As of now, starting after next year, if you pay any person or corporation more than $600 in a year for goods or services, you must report that [...]

Backing Up is (Not) Hard to Do

Posted: August 27th, 2010

[by Barry Schwartz] The same old song: it’s not a matter of if there will be a problem; it’s a matter of when. Backing up is not just for data, though. How about this: you talk to a potential client, you agree on what you’re supposed to deliver, what you’re supposed to be paid, and [...]

Small Victories and Big Goals

Posted: August 26th, 2010

[by Jay Kinghorn] This summer, I completed my first XTERRA off-road triathlon. It was exhilarating and downright exhausting. Happily, I crossed the finish line muddy, tired and satisfied with my accomplishment. The key to being able to complete the race was a 12-week, self-paced training program to prepare me physically as well as mentally for [...]

A New Path

Posted: August 25th, 2010

[by Suzanne Sease and Amanda Sosa-Stone] Starting out in any new business is filled with excitement and the unknown.  Here are some tips we recommend to finding your path. 1.    Know where you want to go in your business (consumer: portraits, weddings, commercial: still life, architecture, fashion, editorial: portraits, etc…) 2.    Make sure you have [...]

You Can’t Rush Experience

Posted: August 24th, 2010

[by Paul Bartholomew] I often get emails and calls about my work from emerging photographers. I’m always open to sharing what I know and feel it helps educate those who may affect the future of our profession. Some of the most asked questions are about the camera or lens I use and if I use [...]

Taking Care of Business

Posted: August 23rd, 2010

[by Jenna Close] If you are just starting out in the business of photography, do yourself a big favor right from the get go.  Find software like Quickbooks or Quicken and keep track of all your expenses and income from Day 1.  Set up a company bank account that is separate from your personal account. [...]

Exploring New Features

Posted: August 20th, 2010

[by Paul Bartholomew] Have you ever worked in Photoshop and see a feature you’re unfamiliar with? Look it up and see what it’s about. It may become very important to your work. Don’t have time to look things up? Write it down for when you do. Paul S. Bartholomew is an architectural photographer based in [...]

Extending Battery Life of Mac Laptop

Posted: August 19th, 2010

[by Peter Krogh] If you need to get the maximum run time out of a battery charge on your Mac laptop, you’l want to be aware what is running in the background. If I have a long airplane flight, for instance, it can be annoying to run out of battery while I’m still in the [...]

Rediscover

Posted: August 18th, 2010

[by Leslie Burns] Rediscover the joy in what you do. If you aren’t loving making images, just for the sake of making images, you may need at least a vacation or perhaps a change in career. Leslie Burns is a creative/marketing consultant and not a lawyer (yet). She is taking the summer off from law [...]

Stay in Touch?

Posted: August 17th, 2010

[by Thomas Werner] When an art buyer, editor, gallerist, says, “Stay in touch”, they are asking you to send them updates on your new projects or work. They are not asking to you to be part of their fab five, or go to lunch on a regular basis. It is a just friendly way of [...]

Quick Tip Week

Posted: August 16th, 2010

[by Leslie Burns] Shooting for yourself is one of the best things you can do for your business. Schedule time each month to work on personal projects. Leslie Burns is a creative/marketing consultant and not a lawyer (yet). She is taking the summer off from law school to work on a 2nd ed. of her [...]

Sweet Dreams

Posted: August 13th, 2010

[by Blake Discher] Suddenly you’re wide awake in the middle of the night. The nightmare was horrible, worse that that monster you thought was under your bed when you were six years old. In the dream, you received a call from a potential client, all they said was, “Good morning, we need a photographer for [...]

Find a Photographer

Posted: August 12th, 2010

[by Todd Joyce] Membership has it’s privileges and one of the benefits of being and ASMP General Member is being listed in findaphotographer.org. For what I do, I don’t get a lot of calls, but every so often I do get a call that is a result of FAP. Over the years, I’ve gotten about [...]

Telephone Tips

Posted: August 11th, 2010

[by Charles Gupton] With the rise of on-line social media and texting as means of communication, there seems to be a breakdown in the awareness of proper and effective use of telephone skills in the business environment. After witnessing and experiencing a number of breaches, I thought I’d offer some observations that may offer some [...]

Selling What Makes You Different

Posted: August 10th, 2010

[by Jenna Close] My partner Jon and I shoot photos mainly for the alternative energy market.  This is our niche, and we spend a lot of time following the industry and thinking about how we can better serve the people we want to work for.  Often we are asked to price aerial photography, and often [...]

Connect and Reconnect

Posted: August 9th, 2010

[by Kevin Lock] Want to boost your sales.  Connect.  Reconnect.  Build a relationship. Connect with your clients.  Really connect. Then reconnect. It is not rocket science. Be yourself. You are much more than your art, your imagery or your next possible job. You have to sell yourself. The sales will follow. If your client likes [...]

Efficient Freedom

Posted: August 6th, 2010

[by Charles Gupton] I once had a strong disdain for franchises as a means of business ownership. It seemed to me to be a sell-out to a system that limited the freedom of an owner too much for my liking. Especially after I watched a photography buddy of mine give up his heart and passion [...]

You Are Not a Photographer

Posted: August 5th, 2010

[by Thomas Werner] You are a producer, casting agent, editor, retoucher, creative director, manager, businessperson, curator, creative partner, educator and art director. You are a social media manager, pr person, advertiser, filmmaker, videographer, relationship manager, student, activist, and more….   I can hear people thinking, well, that is what a photographer is….no, these are just [...]

FedEx Days

Posted: August 4th, 2010

[by Jay Kinghorn] In 2005, an Australian software company, Atlassian, began an experiment they called FedEx days Their software developers were given 1-1/2 days to develop something “out of the ordinary” and show it to their colleagues at the end of the session. Atlassian’s goal was to inspire their developers to break their daily routines, [...]

Expand Your Thinking

Posted: August 3rd, 2010

[by Sean Kernan] The reasons to do it are obvious. The best way expand your thinking is to just do something. I suggest going to Paris. Not that you’ll think more there. You might even think less, but your thoughts will all be new, fresh. With the micro-gravities (shopping, picking up the cleaning, all that [...]

Start to CUS

Posted: August 2nd, 2010

[by Charles Gupton] Are you feeling the financial heat build along with the summer heat? Do you need to build some cool business and generate some cold cash? Well, before you get frustrated and start to cuss, why not CUS instead! CUS is an acronym for Courage, Urgency and Shamelessness. Courage does not indicate a [...]