[by Rosh Sillars]
Trying to compete with someone whose purpose is to make a little extra money on the side without the overhead of a professional business is not realistic. It is a quick path to business failure.
Technology has set the bar lower then ever for entering the field of photography as a hobby, part-time job or career. The mystery of the photographers’ black box has been made simple and easy for anyone to use. The best way to build a career in photography today is create new mystery and magic that cannot be easily replicated.
Today’s professional photographer must set himself apart from the pack by offering advanced style, unique concepts, and an incredible photographic experience.
It’s easier said than done. Professional photographers cannot market solely on 20 years of business experience, great service and a portfolio of famous clients. If people don’t see the magic in your portfolio, they will be unwilling to pay the premium price you deserve.
Rosh Sillars is a media and corporate photographer, host of www.newmediaphotographer.com and co-author of the book Linked Photographer.
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