Non-marketing Uses of Social Media
[by Blake Discher]
Most of us are now using Twitter and Facebook as marketing tools with varying degrees of dedication and success. Did you know you can use social media to keep current about industry news or any other topic that interests you?
I remember at first being overwhelmed by the vast amount of “information” coming through my Twitter feed and someone recommended SocialOomph. It’s great for filtering out the Tweets that are of no interest to you and best of all, there’s no need to have one eye on your feed as you sit at your computer doing other important tasks such as marketing or post work on your images.
To use it, create a free account at the site and then set up alerts to track keywords in the public Twitter stream. SocialOomph will monitor Twitter and periodically email you a digest of the tweets that contain those keywords.
I have alerts set up for the keywords “ASMP”, my Twitter ID “bdischer”, another of my companies “go-seo.com”, my blog “groozi.com” and several other keywords to help run my business. On a personal level, because I have a few vintage Triumph sports cars, I also have alerts for “TR6” and “TR4”.
Even the free version of SocialOomph is a bit like Photoshop in that there are so many things it can do you could spend hours setting up all sorts of social media reporting. At the very least, you should set up keyword tracking; it will help you to more efficiently manage the vast amount of information flowing on Twitter.
Blake Discher is an SEO expert, photographer, vintage sports car driver, and best of all, father of a six-year old boy. Check out Blake’s lifestream at http://www.blakedischer.com.