I Like Facebook
[by Todd Joyce]
I like facebook. I admit it. I only have one identity too.Friends are people from college, family and clients. I try to keep it professional, but I don’t mind that my clients see the real me. I post some images just for fun or feedback and I don’t pester my clients with constant comments or posts on their walls.
I bring this up because I’ve seen a lot of hard sell photographers using facebook as a business tool. I realize facebook isn’t exactly a “private” place. The problem is that if you use it to push yourself in front of your clients too much, you may find yourself labeled a stalker and un-friended.
I have a less obvious way of using facebook. I find that reading client posts gives me a topic to talk about on that cold call. Obviously, I’m looking for work, but if I can start off with a fun comment about something they posted, it makes the conversation easy. It’s a way to stay lightly connected without seeming like a stalker.
Todd Joyce is a recent Past President of ASMP and specializes in conceptual people photography for advertising. See Todd’s work at joycephotography.com and contact him at todd@joycephotography.com
One Response to 'I Like Facebook'
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I too like FB in some regards. I do agree with not barraging potential clients, but instead be suttle and kill them with kindness if you will. I have yet to get any jobs off FB, however I use it as a tool or medium to get my work in front of people who may like it. Social Media in every aspect is a great way to network if you go about it the right way.