Archive for July, 2010

Use Social Media to Reinforce Your Message

Posted: July 30th, 2010

[by Thomas Werner] So you have your Facebook account set-up, are adding business connections on LinkedIn, and are Tweeting from time to time. You spend “x” number of hours a week posting and building your base, you have “friended” and “connected” and “follow” your fellow photographers, favorite web sites, blogs and Facebook pages, personal gurus, [...]

Non-marketing Uses of Social Media

Posted: July 29th, 2010

[by Blake Discher] Most of us are now using Twitter and Facebook as marketing tools with varying degrees of dedication and success.  Did you know you can use social media to keep current about industry news or any other topic that interests you? I remember at first being overwhelmed by the vast amount of “information” [...]

Hellooooo, Is Anyone Out There?

Posted: July 28th, 2010

[by Judy Herrmann] One of my goals this summer has been to really wrap my head around Social Media – partly for my own business needs and partly to increase my studio’s value to our clients by offering another area of expertise. One point that crops up over and over (and over) again in nearly [...]

I Like Facebook

Posted: July 27th, 2010

[by Todd Joyce] I like facebook. I admit it. I only have one identity too.Friends are people from college, family and clients. I try to keep it professional, but I don’t mind that my clients see the real me. I post some images just for fun or feedback and I don’t pester my clients with [...]

Social Media

Posted: July 26th, 2010

[by Rosh Sillars] Imagine it is 1995. You are sitting across from a prospect with your portfolio laid out. She flips through the pages of your book and stops at one of your beautiful images. “Wow!” she says. “This is an incredible photograph.” At this point, she might call a few people to her office [...]

Keyboard Shortcuts

Posted: July 23rd, 2010

[by Paul Bartholomew] Shortcuts can add up and save a lot of time. Try memorizing keyboard shortcuts to your most used tasks or tools. Keep a list on your desk for reference and you will soon catch on. Once it becomes intuitive your work will move much more efficiently than clicking around. Paul S. Bartholomew [...]

Pack Right the Previous Night

Posted: July 22nd, 2010

[by Kevin Lock] For every job, pack as if you were going on a family vacation.  Lay it all out the night before, inspect it, cross it off a checklist and put each item in its proper place.  This will relieve a lot of stress and besides the rest of your creative team will be [...]

Quick Tip for Better Video

Posted: July 21st, 2010

[by Gail Mooney] Audio is everything with video.  When shooting with a hybrid camera like the Canon 5D Mark II, never use the camera mic to capture your audio.  Always use an external mic and either use with a pre-amp like a Beachtek or JuicedLink or capture the audio independently with a high quality digital [...]

Fine Art Print Viewing

Posted: July 20th, 2010

[by Thomas Werner] If you want your prints to stay clean, always bring a set of new white gloves when dropping off your portfolio or meeting with a gallery or reviewer, to take a look at your work. Never assume the person viewing your work will have them, they most likely will not, and please [...]

Quick Tip Week

Posted: July 19th, 2010

[by Carolyn Potts] Do some research about what you’re being asked to photograph. If you take the time to read up on the product, company or event you’re being asked to shoot (you know you can Google ANYTHING) you appear to be someone who will be a partner in problem-solving. Demonstrating that you’ve actually taken your own time to [...]

Creating A Greater Divide

Posted: July 16th, 2010

[by Paul Bartholomew] We live in a highly saturated world of images and as photographers our profession is rapidly changing and at risk if we don’t adapt. I hear a lot about photographers losing projects because an amateur or new photographer was “good enough” and got the job. Some blame it on digital technology, but [...]

Still Photographers as Amateur Videographers

Posted: July 15th, 2010

[by Gail Mooney] These days many still photographers are frustrated when their clients decide to take their own pictures or get photos from amateurs who take photos that are good enough. And sometimes “good enough” is not only good enough – it’s pretty good because technology has enabled just about anyone to take a reasonably [...]

Find Your Enthusiasm

Posted: July 14th, 2010

[by Judy Herrmann] I recently stumbled upon a fascinating essay by venture capitalist, Paul Graham, called What Business Can Learn from Open Source . Written almost exactly five years ago (!), the essay offers remarkable insights about business, many of which have played out with startling accuracy. One key point Graham raises is that amateurs [...]

The Best Way to Compete with Amateurs is… Don’t!

Posted: July 13th, 2010

[by Rosh Sillars] Trying to compete with someone whose purpose is to make a little extra money on the side without the overhead of a professional business is not realistic. It is a quick path to business failure. Technology has set the bar lower then ever for entering the field of photography as a hobby, [...]

Amateur Competition

Posted: July 12th, 2010

[by Leslie Burns] I hear photographers complain about amateurs cutting into the market. Here’s my advice: if your business is threatened by the work of amateurs, you need to work on your work. Technology has lowered the bar of entry in photography just as it has in writing, graphic design, fine art, advertising, product design, [...]

Become a Flash (video) Master

Posted: July 9th, 2010

[by Jay Kinghorn] Despite the recent dustup between Flash Video and HTML 5, the majority of online video today is delivered in the Flash Video (FLV) format. To get the best video quality at the smallest file size, be sure to check out Robert Reinhardt’s Flash Video Bitrate Calculator. Not only does it help you [...]

Stars and Bars

Posted: July 8th, 2010

[by Judy Herrmann] Ratings and rankings – the star and colored label system supported by many image browser and catalog applications – give photographers a powerful way to organize images without a lot of effort. Most of us already apply stars and/or labels as we’re culling through our captures to segregate the selects from the [...]

Tips to make your Web site iPhone-friendly

Posted: July 7th, 2010

[by Jay Kinghorn] For most photographers, their Web site is their #1 marketing tool. As a result, your Web site should be compatible with as wide an audience as possible. Increasingly, this includes mobile devices like the iPhone, Droid and iPad. To make sure your Web site is mobile-friendly, follow these few simple rules: Make [...]

Keep Current with Blogs

Posted: July 6th, 2010

[by Jenna Close] This summer, take the time to delve deeper into the world of blogs.  Subscribe to or bookmark your favorites.  Each morning you can sit down with your cup of coffee and enjoy all the new updates and information you have effortlessly received in your inbox.  Here are a few blogs that I [...]

Liber Liberum Aperit (one book opens another)

Posted: July 2nd, 2010

[by Sean Kernan] I’ve been riding a long slow curve from the activity of making photographs through the question of why I pursue it so hard, visiting the question of how we create, and winding up (for now) at the question of why we create in life-size our versions of how everything should be, using [...]

My Number One Reading Recommendation

Posted: July 1st, 2010

[by Gail Mooney] #1  Reading recommendation: From Still to Motion by Richard Harrington – Peachpit Press Harrington has written 27 books on everything from Photoshop tips to Final Cut Pro and other software applications.  In his current book “From Still to Motion” he documents a field case study creating a video with the hybrid camera [...]