Guide Them in for a Landing

[by Rosh Sillars]

Create special landing pages for your marketing activities. A landing page is designed to receive incoming advertising traffic and is generally not linked directly to the rest of your Web site.

Make sure you install Google Analytics to help track landing page activity.

Use these special Web pages for all your promotions. If you advertise in a magazine, at a trade show, by e-mail or use social media, make sure the landing page relates to your marketing effort. For example, if you advertise in a construction trade magazine, create a URL that looks like this: www.yoursite.com/construction.html

Make sure the Web page relates to the prospects you are driving to it. In other words, the example page described above should talk about construction and display construction-related images.

Make sure your landing page has a call to action and a request for e-mail or contact information.

Test and tweak your pages until you earn the performance and goals desired.

Rosh Sillars is a veteran photographer, digital marketing consultant, host of www.newmediaphotographer.com and co-author of the book Linked Photographer.

By Rosh Sillars | Posted: June 10th, 2010 | 2 comments


 

2 Responses to 'Guide Them in for a Landing'

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  1. Rosh, can you point me to a detailed tutorial on this matter?

    Thanks!

    Jorge

    By Jorge Parra | Jun 20, 2010

     

  2. copyblogger has some great information to help get you started.

    http://www.copyblogger.com/landing-pages/

    By Rosh - New Media Photographer | Jun 20, 2010

     


 

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