Archive for June, 2010

Summer Reading List

Posted: June 30th, 2010

[by Jay Kinghorn] There’s no doubt that the business landscape is tough for photographers right now. Still, every day, green shoots are appearing in the publishing and advertising industries that will allow well-positioned and technologically savvy photographers to make and impact (and a good living) as the recession subsides. Here are a few books I’ve [...]

Our Data, Our Selves

Posted: June 29th, 2010

[by Judy Herrmann] Earlier this year, ASMP President, Richard Kelly, suggested I read Ken Auletta’s book, Googled: The End of the World as We Know It.   Thought-provoking and packed with facts, quotes and well-researched information – I actually pulled out a highlighter pen for the first time in years – it is so well-written and [...]

Big Changes can Happen while Reading on Long Summer Days

Posted: June 28th, 2010

[by Carolyn Potts] Instead of a best-selling mystery or a trashy summer novel, pack one of these into your beach bag and you’ll have more than a tan when you’re done. You’ll end up with some different perspectives regarding where business is headed–and how you fit in. I think it’s essential for any small business owner [...]

Writing Effective Licenses

Posted: June 25th, 2010

[by Judy Herrmann] Like it or not, if you’re earning money with your photographs, you’re in the licensing business.  No matter what kinds of clients you’re working with – commercial, editorial, or retail (personal portrait, weddings, fine art print sales) – your paperwork needs to include a written license. A lot of the licenses I’ve [...]

What I Learned on my Way to the Commons

Posted: June 24th, 2010

[by Richard Kelly] It is my perspective that the role of copyright is to promote publication. Copyright is the engine that allows professionals to grant permission and collect money for the use of their work, that permission is a license. I see no reason for this to change. The fundamental change is how our images [...]

Creative Commons Licenses are Unnecessary and Dangerous

Posted: June 23rd, 2010

[by Leslie Burns] I hear lots of people say how CC makes “sharing” possible and promotes the “democratization” of creative culture. Really, it is the emperor’s new clothes of IP licensing–false, dangerous, and unneeded. For centuries (there is specific references to licensing in docs dating as far back as 1474!), traditional licensing has permitted creators [...]

Creative Commons, Friend or Foe?

Posted: June 22nd, 2010

[by Jim Cavanaugh] Ask most photographers about Creative Commons and they will likely respond that it is just a tool for people to use images without having to pay for them. At first glance this may seem true. Creative Commons allows people to use photographs and other intellectual property created by others in several broad [...]

This License is Non Transferable

Posted: June 21st, 2010

[by Steve Whittaker] Once in a while I will meet a marketing person who demands the right to allow property owners, contractors and other entities unrestricted use of our images without additional fees. Some have expressed their right to resell photographer’s images to recover their firm’s cost from an assignment or worse, make a profit [...]

Make Time to Meet Someone New

Posted: June 18th, 2010

[by Kevin Lock] Unless we introduce ourselves, “they” do not know who we are. It is time to make that introduction.  Take a few days, put together a blurb book, pick up the phone, make some cold calls, set up a couple of meetings and jump in. Get out and meet someone. Kevin Lock is [...]

Diversify

Posted: June 17th, 2010

[by Jenna Close] How many ways can you make your images work for you?  Boutique stock agencies, print sales for corporate offices, greeting cards, book jackets…look for opportunities to shoot once and sell often.  Additional payments from a variety of sources can help fill in the financial gaps. Jenna Close, along with partner Jon Held, [...]

Organizing Emails

Posted: June 16th, 2010

[by Paul Barholomew] Try organizing emails by creating folders that sort by keywords. An example is a folder setup to contain emails with the keyword “ASMP”. Reading through emails will be easier, especially if you subscribe to multiple forums. On Mac this can be setup in your mail preferences under “Rules”. Paul S. Bartholomew is [...]

Photoshop CS5 with Large Files

Posted: June 15th, 2010

[by Jay Kinghorn] Are you using Photoshop CS5, on a Mac running Snow Leopard and looking to take advantage of all the RAM in your computer when working with large files? Make sure you’ve installed the DisableVMBuffering plugin in your Photoshop CS5>Plugins>folder. The plugin is included in the Extras folder on the Photoshop installer DVD [...]

It’s Quick Tip Week …

Posted: June 14th, 2010

[by Leslie Burns] You’ve (hopefully) got an electronic “filing” system in place for your images. How about for your paperwork?

Setting Sales Goals

Posted: June 11th, 2010

[by Blake Discher] In my negotiating seminars I always make a point of letting my audience know that in order to be successful, I think we must be salespersons first and photographers second. My sales career began when I sold franchises for a quick-print franchise.  One of the first things I learned was that all [...]

Guide Them in for a Landing

Posted: June 10th, 2010

[by Rosh Sillars] Create special landing pages for your marketing activities. A landing page is designed to receive incoming advertising traffic and is generally not linked directly to the rest of your Web site. Make sure you install Google Analytics to help track landing page activity. Use these special Web pages for all your promotions. [...]

Road Trip

Posted: June 9th, 2010

[by Suzanne Sease and Amanda Sosa Stone] Summer time in an assignment world is thought of as the quietest time in the year, when in fact it could be some of the busiest. We think that since the European markets take a sabbatical, the American market does too – but we should all know better [...]

Start Your Engines!

Posted: June 8th, 2010

[by Carolyn Potts] After the Memorial Day Weekend now the summer games begin! Yeah! I hope that we all got to kick back, take a break from the work stress/recession-anxiety for a moment, and enjoyed the 3-day weekend. But after you had some time to relax and refuel, I hope you don’t let your marketing [...]

Using Video to Promote Photography

Posted: June 7th, 2010

[by Gail Mooney] Video is the hot topic these days. You’d think it was a new thing. But there’s nothing new about video – it’s been around almost as long as TV. What is new is that broadband has made online video viewing integral to the Internet experience. In the last year alone we’ve seen [...]

Marketing Doesn’t Take a Vacation

Posted: June 4th, 2010

[by Paul Bartholomew] Where is your marketing going this summer? Is it going on a nice long vacation? When do you think it will be back? I hope it doesn’t have a vacation home somewhere in the South of France. You can, but your marketing shouldn’t. Your marketing should be consistent. People can get caught [...]

Summer Marketing

Posted: June 3rd, 2010

[by Leslie Burns] Often, summer means a slow-down in business. This is usually a function of client staff taking vacations and a general shift in working mentality during the warm days. The wonky economy hasn’t been too helpful either, but this year I am hearing more good news than bad from photogs across the country. [...]

Help a Student, Help Yourself

Posted: June 2nd, 2010

[by Judy Herrmann] Looking to ramp up your marketing this summer?  Consider bringing on an intern.  Many programs require students to complete internships and right now, with the economy and job market so tight, students are having a tough time finding positions. Having worked with countless mentorship students and interns over the years, I’ve learned [...]

Here Comes Summer …

Posted: June 1st, 2010

[by Susan Carr] I hope you had an enjoyable Memorial Day weekend. We often think of summer as down time for marketing and sales, but in this tough economic climate, these areas of our business can’t really afford any time off. Yes, you can take a vacation, but do not take three months off from [...]