Maintain Your Marketing Momentum with a Google App
[by Carolyn Potts]
When it comes to increasing your productivity– for the non-image-making part of your business–there are many great applications to choose from. Lots of people use Apple’s Mobile.me account. Yet there’s another good way of developing the workflow of integrating all of your contacts, tasks, and calendar events–no matter what operating system you use– and it lives within the free universe of Google apps. (There are even more feature-rich applications that a developed solely for the purpose of managing the sales and marketing aspects of your business, but that will be the subject of a future blog post).
Google has created yet another great productivity tool called TASKS. If you have a Google account, you can use it to help you take regular and weekly steps in implementing your marketing plan.
Use TASKS to create a marketing to-do list filled with daily, weekly, and monthly “micro-steps” E.g. find the address & phone number of three prospects/add them to mailing list/pick image for June mailing/create subject line for promo/etc.Then add those items to Google TASKS.
If you use Gmail, your preferences can be set-up to allow you to create tasks alarms, add items to your calendar, and always see your tasks list whenever you check your email. Because you can access and update your progress from any internet-enabled device, you can maintain a good marketing momentum. Enjoy the thrill of ticking off the check-box! Daily progress creates real progress.
Carolyn Potts, perpetual photo evangelist; international consultant & speaker; and former photo rep, shows seasoned & proactive photographers how to get more work. Find her at www.cpotts.com
3 Responses to 'Maintain Your Marketing Momentum with a Google App'
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I’ve always been a big fan of google apps. So many handy tools to help business. People should really look at the collection of free google apps, many will be surprised at what is available.
If you want a full-featured task manager for Google Apps you might checkout GQueues – http://www.gqueues.com (full disclosure: I’m the lead developer of the app). It integrates with your Google Account or Google Apps account and has the features that Google Tasks is missing such as subtasks, recurring tasks, tagging, sharing and assignments.
Thanks