Archive for April, 2010

It’s All About Value

Posted: April 30th, 2010

[by Judy Herrmann] Almost every time I give a business seminar, someone asks me about working for free. Sometimes, they’re trying to build a portfolio. Sometimes, a worthy cause, a prestigious client who’s promising more work later or a popular publication that’s offering a credit line has reached out to them. If you want to [...]

Real Friends are Priceless

Posted: April 29th, 2010

[by Todd Joyce] A photographer friend of mine tells me that his business is doing very well.   Mine has been slow, but seems to be improving.   I don’t mind saying so, but last year was my worst year since being in business.   I admit that I ignored my business too much and my friend [...]

Unlikely Parnerships

Posted: April 28th, 2010

[by Gail Mooney] Got a call a while back from a guy selling training seminars for NAB Post Production conferences. I have been a past attendee and the training they provide is top notch. I’ve never attended a poorly taught seminar – the instructors know their stuff and know how to teach it. I mentioned [...]

Volunteer

Posted: April 27th, 2010

[by Sean Kernan] If you’re not busy enough with work and also too busy trying to find some, try this: volunteer. Take some of that time and give it away. Be a Big Brother or Sister, coach a kid’s team, mentor a child. take your charming dog to a nursing home every week. There are [...]

The Unexpected Profit from Personal Projects

Posted: April 26th, 2010

[by Paula Lerner] One thing I’ve learned in 25 years in business is that doing personal work that has meaning to me almost always leads to lucrative commercial assignments.  Although it is unpredictable beforehand how personal project A may lead to job B, in the end doing work that I am passionate about not only [...]

Post Symposium Thoughts

Posted: April 23rd, 2010

[by Richard Kelly] If content is king, distribution is its queen. What does distribution and publication really mean today and in the foreseeable future? How can independent artists exercise their rights and gain fair compensation for the use of their work? I believe visual artists must adapt. We need to do business more efficiently by [...]

Copyright or Compensation?

Posted: April 22nd, 2010

[by Judy Herrmann] ASMP’s Copyright Symposium yesterday focused on the role of Copyright in the New Economy.  I walked away from the Symposium inspired and excited by the business ideas and opportunities discussed.  But, more importantly, the Symposium renewed and reinvigorated my commitment to continue searching for ways to protect the interests of independent creators.  [...]

ASMP Copyright Symposium Today in NYC

Posted: April 21st, 2010

Copyright and the New Economy TimesCenter, 242 West 41st St
New York, NY Wednesday, April 21 Register Here. Morning Session 9:30 am – Welcome — Eugene Mopsik, ASMP Executive Director 9:45 am – 10:30 am – Overview of Copyright Law — Victor Perlman, ASMP General Counsel 10:45 am – 11:30 am – Story Telling in the [...]

Copyright and The New Economy

Posted: April 20th, 2010

[by Jay Kinghorn] For many years, the profession of photography has been based on licensing a photo for a specific use, often with precise definitions on how, where and what size a given image can be reproduced.  Today, myriad forces, including client requests, microstock and Internet publishing are prompting photographers to rethink the traditional rights-managed [...]

Do You Register Your Images with the Copyright Office?

Posted: April 19th, 2010

[by Susan Carr] Only a small percentage of photographers register their work with the copyright office. ASMP wants that to change. We have new resources to help: Read ASMP’s recommended Best Practices for registering your work. Attend one of our “Registration Workshops” traveling the country. Watch our new podcast on the steps to register unpublished [...]

Reaching Out

Posted: April 16th, 2010

[by Paul Barholomew] Do you have any questions about business practices, techniques or fees? Try reaching out to other photographers within your specialty. If you feel uneasy about contacting your local competition then contact someone in another region. ASMP members find that communicating with others is a great benefit and it’s valuable to your growth!

Network

Posted: April 15th, 2010

[by Gail Mooney] Network with your peers and others.    For example: If you are interested in getting into video production, get to know creatives who are already involved – sound mixers, camera operators, editors, writers etc.  Go to trade events and meet ups like Final Cut Pro meet ups to network with editors or [...]

Museum Portfolio Reviews

Posted: April 14th, 2010

[by Thomas Werner] You can drop off your portfolio for review at a museum. Just call to find out what their policy is, and be aware that they may keep your portfolio for up to 6 months or more. You should also know that in most instances a junior staff member will be reviewing your [...]

Production Charges?

Posted: April 13th, 2010

[by Leslie Burns] Double-check your production charges–are they priced correctly to give you a reasonable profit? Small financial leaks can sink your business.

Pricing Help

Posted: April 12th, 2010

[by Ed McDonald] You can find out how other photographers priced and negotiated real jobs. Take a look at some on ASMP’s web site in the paperwork share section. Go to ASMP.org  under Business Resources/ Tutorials and forms/ licensing and paperwork share. Or, go directly by clicking here.

5 Recession-Proof Sales Strategies

Posted: April 9th, 2010

[by Judy Herrmann] 1) Ask for Referrals – Let your clients know you’re looking to grow your business or take it to the next level.  Even if they don’t have names for you immediately, planting the seed will pay off in the long run.  If they do give you names, there’s no better way to [...]

You Need to be a Salesperson First

Posted: April 8th, 2010

[by Blake Discher] Even in these stressful economic times, your business will be more successful if you are willing to recognize one fact:  you need to be a salesperson first, and a photographer second.  Many photographers take great photographs, but far fewer excel at sales.  When I speak to audiences about negotiating, I’m always quick [...]

Photographers File Class Action Against Google

Posted: April 7th, 2010

Philadelphia, PA…The American Society of Media Photographers (ASMP), joined by the Graphic Artists Guild, the Picture Archive Council of America, the North American Nature Photography Association, Professional Photographers of America, photographers Leif Skoogfors, Al Satterwhite, Morton Beebe, Ed Kashi and illustrators John Schmelzer and Simms Taback, has filed a class action copyright infringement suit against [...]

What Is Your Leverage?

Posted: April 7th, 2010

[by Paul Barholomew] We can be cheap, we can be talented and we can offer something unique. These are just a few examples from a long list of features and abilities we can offer to our clients. Ask yourself, how do you wish to sell your services and how will you be portrayed? What makes [...]

An Old Salesman’s Secret

Posted: April 6th, 2010

[by Rosh Sillars] Early in my career I worked at a furniture store to earn extra money. One day an older salesman came in to buy a chair. We began talking and before long I sensed that he had taken a liking to me. Naturally we talked sales. He asked me if I wanted to [...]

The Salesperson Called You

Posted: April 5th, 2010

[by Judy Herrmann] I hate sales.  I hate cold calling.  I hate closing.  I hate the artificiality of it and I hate how it makes me feel.  For years, I’ve arranged my life so I didn’t have to engage in sales.  In 1992, we hired our first in-house salesperson.  Since then, we’ve had two other [...]

Sleep On It

Posted: April 2nd, 2010

[by Jim Cavanaugh] Part of being a business owner is dealing with occasional disputes that will develop with clients, suppliers and assistants. Often times the problem will pop up unexpectedly in the form of a terse e-mail, pointed letter or angry phone call. Human nature has us tend to react defensibly to the situation, especially [...]

Don’t Forget to Ask For Referrals

Posted: April 1st, 2010

[by Blake Discher] One of the best and least expensive ways to grow your business is through referrals.  But for a variety of reasons, most people are reluctant to ask for them. Maybe it’s fear of hearing “no”.  Maybe they think happy clients will just spread the word about “their favorite photographer” without any prompting [...]