Successful Marketing is Not About You, It’s About Them
[by Rosh Sillars]
The truth is your prospects really don’t care about your great photographs, your excellent service, or how long you have been in business.
They want your photography to make them look good. They want to experience your excellent service. They want to see what exciting images you can create for them now.
Everything you do is marketing. Every element that involves the client has a marketing aspect to it: when you answer the phone, when you show your images, and when you deliver the final product. Let others talk about your great service. Your photography assignments need to revolve around a great customer experience that makes each one feel like the center of their universe. hero.
When advertising your work, make sure it shows your audience what you can do for them. Design your Web site with clients’ needs in mind, not your own greatness.
Only a select few can get away with playing the role of the aloof, narcissistic or eccentric photographer. There are too many choices in the market place. This might be hard to swallow for some photographers. If you are going to make a living in an over-supplied industry, you must be able to deliver more than a pretty picture. Working with you must be an experience that focuses on them.
One Response to 'Successful Marketing is Not About You, It’s About Them'
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Rosh,
Excellent perspective and advice. It has to be all about the client’s experience with you. It is a service business.
“You are only as good as your last job” with a client.
Tom Kelly