New Technology = New Opportunity
[by Rosh Sillars]
Using new technology, photographers can test drive and implement new business models. One such way is the selling stock or print images directly to buyers without meeting in person, the assistance of agents or agencies.
Sites such as PhotoShelter offer great image display options and delivery systems that make it easy for Web site visitors to purchase your photography. You can set up a private gallery that gives buyers the opportunity to purchase prints and products based on their schedule. A custom stock library of photographs can be created for your clients to download as needed.
If you want an e-commerce solution, but don’t want customers to leave your site, Fotomoto is a good option. Visitors can view your images on your Web site or blog and purchase them without leaving the page. All you need to do is install a little bit of code or a plug-in to make your site capable of handling sales transactions.
Imagine placing a simple QR bar code next to your beautiful photographs on display in a coffee shop. (Create a QR code at qrcode.kaywa.com.) Customers in the coffee shop, who have smart phones and are interested in your photograph, can take a picture of the bar code using a special phone application that displays the purchase information on their phone screen. Purchase information may include a Web site address that might offer one of the above options for instant purchase of the image.
I’m not suggesting that the above technologies are right for everyone. New technology develops at a fast pace; I recommend you use your imagination and plan out a new business model that would work best for you and your customers. You might be surprised at what is possible.
