Archive for March, 2010

Deep or Wide?

Posted: March 31st, 2010

[by Charles Gupton] The primary business of every business – be it banking, plumbing, restaurant or photography – is the work of acquiring and retaining customers. No buyers, no sales, no business. To that end, most business owners use the strategy of casting their nets in more directions in an attempt to draw in practically [...]

TEGWAR anyone?

Posted: March 30th, 2010

[by Sean Kernan] Remember this game? It stands for The Exciting Game Without Any Rules, and it’s a card game that is played by a number of sharps and one patsy. The way it works is that a few basic poker-like rules are put out and the game starts. At some point the patsy thinks [...]

You Probably Didn’t Know, but …

Posted: March 29th, 2010

[by Jim Cavanaugh] I can’t tell you how many of my photographs I have seen used without a license or permission from me. When I find one or more of my images infringed I take immediate action. My first step is to contact the company or person in writing. I lightheartedly call this letter “You [...]

Creative Convergence: What is it? And what does it mean to your business?

Posted: March 26th, 2010

[by Carolyn Potts] When the FCC debates are over and we figure out how to fund universal access to broadband, and it becomes as common as phone access, the demand for digital content will increase exponentially. There will be more media being consumed on more devices than we have now (or can yet imagine). Content [...]

New Technology = New Opportunity

Posted: March 25th, 2010

[by Rosh Sillars] Using new technology, photographers can test drive and implement new business models. One such way is the selling stock or print images directly to buyers without meeting in person, the assistance of agents or agencies. Sites such as PhotoShelter offer great image display options and delivery systems that make it easy for [...]

Ideas are Welcome

Posted: March 24th, 2010

[by Leslie Burns] The business, as if you didn’t know, is changing and that means that your business model needs to change as well. This is true for all sorts of creative-based businesses so at least photographers can know they are not alone. The impact of the shifting technologies has, in a very, very short [...]

Collaborating

Posted: March 23rd, 2010

[by Gail Mooney] I talk to a lot of photographers these days when giving seminars on video. One thing I’ve been hearing a lot lately is that many photographers are collaborating with other creatives to expand their businesses and offer their clients more services. Certainly one area still photographers are collaborating is in video production. [...]

It’s Not You – It’s the Economy

Posted: March 22nd, 2010

[by Judy Herrmann] This past January, my studio celebrated our 21st business anniversary.  In that time our business has survived 4 recessions and soot damage that destroyed literally everything we owned.  With all that history, all those experiences, I can honestly say that in 21 years of working as a full-time self-employed photographer, this last [...]

Your Computer: A low paid, yet highly productive assistant

Posted: March 19th, 2010

[by Jay Kinghorn] What if you could pay your best assistant $1.87 per hour to process your images for you? Consider this: A fully loaded, new MacPro with a stunning Eizo monitor, pro-rated over the three-year life of the equipment costs you less than two bucks an hour. It is tempting to save money by [...]

Learn to Edit

Posted: March 18th, 2010

[by Gail Mooney] Even if you hire a professional editor to bring polish to your video. Editing your own material makes you a better shooter. You quickly realize what you should have shot.

Beyond the Routine Back Up

Posted: March 17th, 2010

[by Judy Herrmann] Everyone reading this blog should already be backing up their data regularly.  If not, or if you’re not sure how to set that up, check out dpBestflow’s section on back ups. An equally valuable CYA habit is to create a bootable back up drive.  Bootable back ups include a pristine copy of [...]

Use Metadata Templates to Add Bulk Metadata

Posted: March 16th, 2010

[by Peter Krogh] It’s important to tag your images with copyright and contact information, as well as information about the subject matter of the photos. The best way to do that is to use metadata templates when you first download the photos. Learn about how to make and use metadata templates at dpBestflow.org.

Making Copyright Part of Your Workflow

Posted: March 15th, 2010

[by Jim Cavanaugh] Photographers often cite one of the barriers to regular copyright registration is assembling the submission of images. In the old film days, it was a significant challenge to get physical copies of all your work in an acceptable form for registration. In today’s digital world it is much easier to assemble a [...]

The Four “R”s of Pricing Photography

Posted: March 12th, 2010

[by Richard Kelly] The Four “R”s of Pricing Photography are Relationships, Rates, Rights and Reputation. One of the most valued benefits to my ASMP membership is the relationship I have with my fellow photographers. Not just the chapter meetings or the membership list serves, but real one on one relationships with my peers. I mostly [...]

One Project and Three Interpretations

Posted: March 11th, 2010

[by Paul Bartholomew] We deal with all kinds of potential clients and some give more information than others when it comes to projects they have in mind. We have the highly organized person who provides layouts, usage, digital specs and all sorts of very helpful information.  Then we have the person who calls and asks [...]

As a Fine Artist You are Only Selling the Print

Posted: March 10th, 2010

[by Thomas Werner] Whether selling editioned or uneditioned prints at a gallery, store, or as an individual it is important to remember that when you set the price for your work you are only setting the price for an individual print. Mounting, matting, framing, laminating, shipping, or other expenses should be charged accordingly. This may [...]

Recession-proof Pricing

Posted: March 9th, 2010

[by Judy Herrmann] This recession has hit photographers harder than any that I’ve lived through previously and many are working for lower fees than they’d ever consider accepting before. Past experience has taught me that quoting lower fees during a recession makes it very difficult to bring those fees back to normal when the crisis [...]

Get Powerful Info for Pricing Jobs

Posted: March 8th, 2010

[by Blake Discher] When a new potential client calls on the telephone, one of the first things I do is look up the caller’s website. What I’m looking for are two things:  their level of design sophistication and how they’re currently using photography.  These two bits of information can give valuable clues to what sort [...]

Social Media: Relax…

Posted: March 5th, 2010

[by Thomas Werner] Much has been made of social media and it’s importance in terms of building your market and creating greater visibility for yourself and your business. While I agree social media has become essential to a well-rounded marketing a program, I find the emphasis many have placed on this topic a little extreme. [...]

Successful Marketing is Not About You, It’s About Them

Posted: March 4th, 2010

[by Rosh Sillars] The truth is your prospects really don’t care about your great photographs, your excellent service, or how long you have been in business. They want your photography to make them look good. They want to  experience your excellent service. They want to see what exciting images you can create for them now. [...]

Why Define Your Ideal Client?

Posted: March 3rd, 2010

[by Carolyn Potts] Once you define your ideal client, you will have better focus finding and working with them The most essential step in creating an effective marketing plan is to first decide who you want to work with. If you don’t have a specific answer to that question, you won’t know where to begin [...]

What’s the Difference?

Posted: March 2nd, 2010

[by Judy Herrmann] Focusing on differentiation is a great way to improve your marketing efforts.   Make a list of 10 really good reasons why someone should hire you instead of someone else.  Your images don’t count – producing good images is a given these days – this is all about added value. While you’re [...]

Killer Contradictions

Posted: March 1st, 2010

[by Leslie Burns] You can’t be a high-value (and thus higher priced) photographer if you are cheap and disrespectful to other creatives. Sadly, far too many photographers behave like this. Some squeeze a penny until Lincoln screams and their vendors cringe. They do this under the guise of being wise businesspeople, and while saving money [...]