So Bright I Gotta Wear Shades

[by Richard Kelly]

No one predicting the future ever seems to get it right. So, I shouldn’t try either. Instead I am going to share what I am starting to see happen. 
Traditional “old media” Publishers are still trying to figure out how to survive the shift from print to pixels. One way would be to collaborate with creative contributors, like photographers and writers, as partners rather than just expenses, sharing both the creative process and the revenue. In the meantime, photographers are collaborating with editors and other creative partners to create new outlets.
Three examples of photographers collaborating with other creatives and creating channels delivering content to the consumer:

Consequences by NOOR
The photographers’ collective NOOR was founded in Amsterdam in 2007 with a mission to pool resources and interests to produce, exhibit and promote both individual and group projects by  its members.

Lonny Magazine
An online magazine created by a former magazine designer Michelle Adams and photographer Patrick Cline.

A citizen-journalism website and photo agency. It takes user-generated content and photographs from freelance journalists and amateurs, and markets them to the mainstream media.

By Richard Kelly | Posted: January 8th, 2010 | 1 comment


One Response to 'So Bright I Gotta Wear Shades'

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  1. Thanks for the link, really interesting.
    Demotix is really what has to be the 21st century agency…

    By Toh | Jan 11, 2010



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