Are You Communicating With Your Key Business Partners?
[by Jim Cavanaugh]
Most photographers spend countless hours developing and implementing marketing programs, direct mail campaigns, e-mail, web communications and social networking all designed to make clients aware of them and their work.
But clients are only part of your business. What about other key support people like your banker or your CPA? What about your insurance agent, internet service provider, camera shop, printer, design firm and delivery service? All of these key partners play an important role in your business by providing service and advice. Are you keeping them informed? Are they on your e-mail list? Do they receive your promo pieces? Are they linked to you on social networks?
Make sure they are and let them know what your business is doing. If they understand your business, they will be better poised to advise and help you in their areas of expertise.
