Archive for January, 2010

Professionalism Counts

Posted: January 29th, 2010

[by Judy Herrmann] Living in a house that’s undergoing major renovations has taught me a lot about professionalism.  Our contractors, José Batista and José Salamanca, take responsibility for every detail.  They’re careful about the sub-contractors they hire, they stand behind the work that’s done, they listen carefully when we explain what we want and take [...]

Fake It

Posted: January 28th, 2010

[by Leslie Burns] One of the biggest problems many, many photographers face in their businesses is being and acting confident. Just today I was speaking with a client who said, essentially, that he’d rather have scalding coffee poured in his lap than have to talk about himself. That’s pretty typical. Most photographers (and all creatives) [...]

Are You Communicating With Your Key Business Partners?

Posted: January 27th, 2010

[by Jim Cavanaugh] Most photographers spend countless hours developing and implementing marketing programs, direct mail campaigns, e-mail, web communications and social networking all designed to make clients aware of them and their work. But clients are only part of your business. What about other key support people like your banker  or your CPA? What about [...]

What is a Professional?

Posted: January 26th, 2010

[by Thomas Werner] A lot of people with guitars can play guitar. The person who plays at the coffee shop is a professional to some, the person who plays at the wedding is a pro to others, the guy doing tours of local or national clubs is a pro to others, and then you have [...]

Having Confidence

Posted: January 25th, 2010

[by Paula Lerner] There’s a story I sometimes tell about myself when I speak to student groups. Many years ago at the beginning of my career, my husband walked into the room we then shared as an office to find me under my desk. Surprised and bemused, he asked “What are you doing under there??” [...]

Follow the Lawyers

Posted: January 22nd, 2010

[by Leslie Burns-Dell'Acqua] One of the biggest lessons I’ve learned in law school has been to look at both sides of every issue and to negotiate solutions–not as antagonists, but as two “sides” with a common goal. If lawyers can do this successfully, leaving the venom and aggression out of it, photographers and clients can.

Think Different

Posted: January 21st, 2010

[by Thomas Werner] Think of video as more than documentary or an interview; think about how you can use video to create physical and emotional space, architecture, think of ways to immerse people, control their experience. Begin to use video in more ways than just a moving version of your still imagery. Get one step [...]

Jumpstart Your Business

Posted: January 20th, 2010

[by Charles Gupton] While presenting her program, “I Need to Jumpstart My Business,” during a recent visit to our chapter, Judy Herrmann emphasized the importance of developing deeper relationships in one’s approach to business development. More than ever, it’s critical to form alliances and collaborations that will expand opportunities you may have never had before. [...]

Building a Cash Reserve

Posted: January 19th, 2010

[by Jim Cavanaugh] Are you building a cash reserve to get you through future financial tough times? Seems like a crazy question to ask in a tight economy. But it’s something you need to do. It’s simple. Just set aside a small percentage of your fees in an interest bearing checking or money market account [...]

Organize Your Image Collection with a Catalog

Posted: January 18th, 2010

[by Peter Krogh] One of the most powerful tools that we have for making the most of our photographs is an image catalog. Catalogs allow you to organize vast numbers of images into groupings that make sense to you. dpBestflow recommends that all photographers make use of catalog software as a critical component of file [...]

Stretching Your Wings

Posted: January 15th, 2010

[by Judy Herrmann] A lot of photographers I’ve met recently are avidly searching for ways to expand their businesses and diversify their income streams.  Some are exploring new technologies like digital video, Computer Generated Imaging (CGI) or immersive environments.  Some are looking at education  – joining academic institutions, developing seminars and workshops or creating information [...]

Spending Your Money Wisely on Digital Image Storage

Posted: January 14th, 2010

[by Richard Anderson] With every New Year, digital photographers, (which is pretty much all of us now), face decisions about how to make room for a new years worth of image files. Most of us have been shooting digitally long enough to know approximately how many gigabytes we create in a year’s time. It has [...]

Investing In Efficiency

Posted: January 13th, 2010

[by Paul Bartholomew] Most of us try to cut back on expenses, but when does it affect our productivity and time? We often decide on the bigger monitor, the faster computer, the better camera and the list goes on.  Sure, this all costs money but think positively about the investment if it saves you time. [...]

Are You Planning for the Future?

Posted: January 12th, 2010

[by Jim Cavanaugh] In challenging economic times, our business focus often becomes one of survival. How will we pay the bills due at the end of this month?  How can I get that next job in the door? While getting work and paying current bills are urgent issues, they are not the most important issue. [...]

Continued Convergence

Posted: January 11th, 2010

[by Gail Mooney] My thoughts on the future – in a word convergence.  I see continued convergence with the tools we use as visual communicators – still cameras and video cameras becoming one and the same.  And with that, the convergence of the two industries – still photography becoming part of larger production companies that [...]

So Bright I Gotta Wear Shades

Posted: January 8th, 2010

[by Richard Kelly] No one predicting the future ever seems to get it right. So, I shouldn’t try either. Instead I am going to share what I am starting to see happen.    Traditional “old media” Publishers are still trying to figure out how to survive the shift from print to pixels. One way would [...]

Memories of Futures Past

Posted: January 7th, 2010

[by Leslie Burns-Dell'Acqua] This term in law school, I am taking Entertainment Law, which will involve exploring many of the issues photographers face. My very first reading for that class was a series of articles about what might happen in the near future in movies, TV, music, and book publishing. The articles were fascinating–a series [...]

Future Success

Posted: January 6th, 2010

[by Rosh Sillars] The last decade brought the standardization of digital photography, an increased interest in the craft and the commoditization of photographic images. Many of the bread-and-butter jobs that once fed our families are now gone. Let it go and don’t look back. Change is constant. Turn around and face the future. Technology, which [...]

Computational Photography

Posted: January 5th, 2010

[by Jay Kinghorn] As we close the book on the first decade of the 21st century and look forward to the next 10 years, computational photography looks to make the greatest technological impact on the craft of photography as we know it. Computational photography is a broad, if imprecise, term most often used for any [...]

Mozart in the Barn

Posted: January 4th, 2010

[by Sean Kernan] I’m just back from doing a creativity seminar for photographers and art directors at General Mills. In gathering my thoughts for it, I considered how the kind of eye-opening and thought-provoking work I do with people might really be justified in business terms. Of course, I think the value is obvious, and [...]