Three tips for Holiday Promos & Gifts
[by Judy Herrmann]
1) Don’t get lost in the “Holiday” shuffle – this time of year, everyone’s getting way too much stuff from way too many people. Do something simple for the Holiday-with-a-capital-H season then pick a different date to show your clients how much you value and appreciate them. You can use a smaller holiday or even just pick a random date. A thank you gift when you’re not expecting it or another box in the pile of stuff on your desk in December, which would you remember more?
2) Research gift policies before sending – many corporations, educational institutions and government agencies have strict policies prohibiting employees from accepting anything worth more than $25.00. Be sure that your clients can accept your gift before placing them in the awkward position of having to send it back.
3) Make it personal – if all you’re sending is a preprinted card with your name scrawled somewhere, well, all I can say is when I get those cards, I don’t think “Wow, this person really values their relationship with me.” Instead, address the envelope by hand, write a personalized message, pick an image you know they’ll really love – do something to let them know they matter enough for you to spend a moment thinking about what matters to them.
One Response to 'Three tips for Holiday Promos & Gifts'
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Has anyone sent a print from, say, a personal project? I did that last year, and again will do this year. I got sick of finding boxes of chocolate.