Make it Personal or It Isn’t a Gift
[by Thomas Werner]
When giving a gift to client don’t give something that is too expensive and don’t give something that is a self promotion. Expensive may make a client nervous, and self promotion really isn’t a gift.
Try a small ten or twelve dollar book of photography. It feels more personal, can be tailored to each client’s personal taste, and relates to your business without saying “business.” The goal is to say thank you and connect in a way that your self promotion does not.
Good luck, and the best to all over the holidays!
4 Responses to 'Make it Personal or It Isn’t a Gift'
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Great concept. I have always found (being on the receiving end of “gifts” for much of my working career) that the subtle, not so promotional gifts are always appreciated and remembered, whereas the calendar with the company’s logo splashed all over it or the nick-knack with the logo usually finds itself in the trash sooner than anyone wants to know. The gifts (and the vendors) that I recall the best are things like flowers for my wife, a bottle of wine or tickets to a hockey game for my family. The soft sell is about building a relationship with the person, not their corporate structure.
Thank you Thomas for posting this!!! I try to make my holiday cards about something other than my photography.Its all about giving and being thoughtful for the holiday season!
I like your ideas
Thanks!!
Thanks Stephanie,
The best to you over the holidays and in the New Year!
Thomas
This blog has been a useful read and I will tell my friends about it thanks