Got Google Goggles?
[by Rosh Sillars]
For those still in doubt about the growing importance of social media, please consider the following ideas.
Approximately 80 percent of people with Internet access use search engines to find or review products and services. Google, the No. 1 search engine, recently announced that social media activity would be displayed along with the traditional site links in search results.
This means up-to-the-minute posts on blogs and popular social media platforms such as Twitter will be prominently displayed. This action, along with similar upgrades from the search engine Bing, will draw a larger audience to social media platforms and communities.
What about the offline world?
As smart phones continue to grow in popularity and applications become more powerful, social media will continue to impact traditionally offline businesses.
Smart phone applications such as Yelp allow users to photograph a row of businesses along a city street and within moments, obtain business names, social media ratings and reviews.
Google just released Google Goggles, a smart phone application that lets users photograph an object such as a book, logo, business card or landmark in order to obtain information about that object.
Additionally, Google Goggles can read easily accessible bar codes, which business owners can display in creative ways, such as placing them on street-side windows, packaging or marketing materials, to share additional information for smart phone users about their products or services.
People will continue to seek guidance and opinions from social media communities they trust. This includes searching for and hiring a photographer.
2 Responses to 'Got Google Goggles?'
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I am interested to se the implementation of these search results. It seems to me that if google is serious about this than the result could get much less user friendly. People are saying a lot about caffeine, I can’t wait to see it in January.
The real time social media search result is displayed in a scrolling section on Googles page. It doesn’t affect traditional results.
Caffeine will also demand fresh content.