Be a Professional with dpBestflow
[by Jay Kinghorn]
Today, many photographers find themselves having to justify their creative fees and post-processing fees to clients. After all, it seems everybody these days has a digital SLR and a copy of Photoshop and thinks they can do it themselves. The truth is, your relationship with the client only begins with creating a compelling image. It is complete when the image is successfully reproduced in its final format.
Clients rely on you to know how to provide them with digital files that meet their technical needs and are delivered on time. With how quickly our industry is changing, you must make sure to use best practices for your digital workflow to stay organized, maximize image quality and keep clients happy.
The dpBestflow project, is a great guide to what works in digital photography workflows. Whether you need a high-level overview of best practices to compare your current system against or detailed info on a given topic like file-naming or backup systems strategies, dpBestflow puts this information right at your fingertips. Now it’s easier than ever to optimize your workflow so you can deliver creative projects to clients that meet both their creative and technical needs. Here are a few tips from dpBestflow that you can apply today.
3, 2, 1 backup strategy
Losing your images due to fire, flood, malfunction or theft would be catastrophic. Ensure the safety of your files by storing them in at least three locations, on two different types of media with at least one copy stored off-site.
Raw Power
Use your raw image editing software to perform as many of your image corrections as possible. This gives you the best image quality and eliminates much of the need for destructive pixel editing.
Special Delivery
When delivering files to clients, be sure to include a Read Me file; a text file explaining the processes used in creating the file, including the color mode, ICC color profile, file size and image resolution, along with licensing rights and usage information.
