Your Blog As A Client Resource
[By Paul S. Bartholomew]
Blogs are a great extension to a website. They keep people updated on recent activities and are a great way to bring up some constructive discussion. Another great way to use a blog is to educate and inform.
For me it comes down to the topic of the week and what’s on my mind. If I have a great photo shoot or personal project, I may share some images and talk about the challenges involved. If I run into an interesting situation that catches my attention, I may post an informative topic that can be used as a resource. Not just for other photographers but also to clients.
I had a nice conversation with not just one but two clients this past week. Both enjoy reading my blog and seeing what I’m up to. One client found my informative topics interesting and said he reads them during his lunch break.
Placing a blog link on your website is one of the usual ways to drive clients your site, but what about using it as a resource? I occasionally post topics that are inspired by client interactions. A common question I’m asked is about post-production fees, so I created a blog post explaining the process along with images for examples. Not only does this reinforce the explanation but it also attracts future visits for other topics. It’s a great way to keep your name in mind.
One Response to 'Your Blog As A Client Resource'
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We must live in parallel worlds, Paul. The next post on my blog will be about processing; what it is and why I charge for it. It will include samples of un-processed images and the resulting processed photo.
My clients enjoy my blog… as long as there is something worthwhile there.
Thanks for writing this, Paul.
Bill