Attracting Readers to Your Blog
[By Rosh Sillars]
Attracting new readers is a big part of the blogging game.
Many people keep blogs for their own satisfaction. It’s a place to share their thoughts or show off their creative efforts. But deep down inside most bloggers want more readers and subscribers. They want their blogs to be successful.
In order to be a successful blogger, you need a plan. You need to develop a theme and focus on the type of audience you want to attract. Here are a few suggestions that will help you grow your reader base:
First, comment on other blogs. Be authentic and engaging. Don’t make the comments all about you; develop a voice that will attract your audience.
Second, make sure your headlines and posts contain key words related to your blog and theme. We live in a key-word world. If you have a Twitter account, use the same key words on Twitter to help drive traffic to your blog. Don’t be afraid to share relevant older posts with your social media followers. In many cases, the posts are still new to them.
Third, create a group related to the theme of your blog. You can use Facebook, Linkedin, Yahoo, Google or Flickr to attract your target audience. In some cases, you should create a related forum under your blog domain or use a site such as Ning.com to develop a community.
Some people prefer to receive blog updates via e-mail. Make sure you have an easy-to-find RSS (Real Simple Syndication) subscription button and an e-mail subscription invite box. Do do this, you can use services such as FeedBurner.com or Feedblitz.com.
The most important action you can take is to reward and champion the followers who support you. These are the people who will help make your blog a success.
3 Responses to 'Attracting Readers to Your Blog'
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Thanks for this post Rosh. So much of this is just about putting yourself out there and doing it. Its a simple reminder for me to get my butt in gear.
Thanks
Stephanie
Rosh may have been too much of a modest midwesterner to admit that a great way to promote your blog is to call into his weekly podcast. Visit his New Media Photographer’s blog for details.
http://www.newmediaphotographer.com/
When you have a website with information about your products and services, it’s like hiring an employee to work 24 hours a day answering questions from your customers.