Social Media – One Step at a Time
[By Jack Hollingsworth]
A lot of photographers seem to focus more on the risks of change. But I would argue that the risk of not making-over your business is far, far greater.
The rules have changed. Almost overnight. A totally different mind set to shooting and selling photography is required. Whether it’s assignment or stock, advertising or editorial, portraiture or wedding – it doesn’t really matter. Those that are nimble and agile enough to make these changes…will flourish. Those that don’t, won’t, or can’t…flirt with obsolescence.
And while this industry metamorphosizes, at break-neck speed, retooling and redefining your brand and business will not and should not happen as rapidly.
Take a deep breath. One step at a time here.
Make a goal to set aside one hour a day for your social media makeover. Dive in. Join a few online forums. RSS feed a few sites. Read a few books. Set up profile pages in FaceBook, LinkeIn, Flickr, Twitter. Develop multiple online personas. Join the conversation that is going on all around you.
I think you will be surprised at not only how easy it is, but how exhilarting it is as well. The process itself could be enough to kick start your thinking in a whole new direction, as it has done for me. Doing things in the same old way, will generally net you the same old results. Change your tune. Walk to the beat of a new drummer.
5 Responses to 'Social Media – One Step at a Time'
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good advice!
I am at the beginning stages of opening my own photography business – and I can’t say how important the use of social media has been so far (a few weeks in). Great advice, thanks!
Great advice. I am devoting some time each day to social media with accounts on Flickr, Twitter, Facebook and LinkedIn. As the saying goes – the only constant in life is change.
It’s all so generally worded.
A few practical specifics would be helpful.
Thank you for the great tip, i am seeing here different commands also thanks for sharing. I need some time to think about this
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