Comments on: Don’t Be A Spectator Be Social http://www.asmp.org/strictlybusiness/2009/09/don%e2%80%99t-be-a-spectator-be-social/ It's Your Business Tue, 07 Feb 2012 18:00:33 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Ray http://www.asmp.org/strictlybusiness/2009/09/don%e2%80%99t-be-a-spectator-be-social/comment-page-1/#comment-1734 Ray Fri, 04 Sep 2009 04:00:30 +0000 http://www.asmp.org/strictlybusiness/?p=1291#comment-1734 Can't agree more. It can be hard to put yourself out there but when you do it can be very rewarding. Can’t agree more. It can be hard to put yourself out there but when you do it can be very rewarding.

]]> By: Paul S. Bartholomew http://www.asmp.org/strictlybusiness/2009/09/don%e2%80%99t-be-a-spectator-be-social/comment-page-1/#comment-1729 Paul S. Bartholomew Fri, 04 Sep 2009 02:07:02 +0000 http://www.asmp.org/strictlybusiness/?p=1291#comment-1729 Thanks for the comments Kyle. You make some great points. Social media is so new that we need to keep trying new things and most of all be creative with utilizing the new forms of media. To do that we must have a plan in place and make adjustments as we go along. Thanks for the comments Kyle. You make some great points. Social media is so new that we need to keep trying new things and most of all be creative with utilizing the new forms of media. To do that we must have a plan in place and make adjustments as we go along.

]]> By: Kyle Dreier http://www.asmp.org/strictlybusiness/2009/09/don%e2%80%99t-be-a-spectator-be-social/comment-page-1/#comment-1719 Kyle Dreier Thu, 03 Sep 2009 14:03:30 +0000 http://www.asmp.org/strictlybusiness/?p=1291#comment-1719 You hit the nail on the head when you say "investment". It is that. You must commit and understand the cost of doing it or the cost of not doing it. It's gotta be a part of your overall marketing plan. Uh, oh ... I just said a 4-letter word. P L A N. For me, my "plan" is to use social media (Facebook, Twitter, LinkedIn, blog) purely for commerce. I'm not taking time to post info about family or personal life. It's all about my business. I know that's not an earth shattering concept but it does help me plan how I am going to communicate with the masses and my followers. The ROI, like with many other marketing efforts, might not be directly trackable back to the time and mental energy put into social media but it's part of a bigger picture. Part of a plan to cover as many marketing bases with finite resources. Is social media worth more than a huge billboard on a rural road? That'll just have to be something you evaluate on an ongoing basis. You hit the nail on the head when you say “investment”. It is that.

You must commit and understand the cost of doing it or the cost of not doing it. It’s gotta be a part of your overall marketing plan. Uh, oh … I just said a 4-letter word. P L A N.

For me, my “plan” is to use social media (Facebook, Twitter, LinkedIn, blog) purely for commerce. I’m not taking time to post info about family or personal life. It’s all about my business. I know that’s not an earth shattering concept but it does help me plan how I am going to communicate with the masses and my followers.

The ROI, like with many other marketing efforts, might not be directly trackable back to the time and mental energy put into social media but it’s part of a bigger picture. Part of a plan to cover as many marketing bases with finite resources.

Is social media worth more than a huge billboard on a rural road? That’ll just have to be something you evaluate on an ongoing basis.

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