A Personal Presence – Taking the Extra Step
[by Paul Bartholomew]
Photographers are always are thinking about ways to get that extra edge. Sometimes it’s difficult to seal the deal especially during slower times.
Think about the process you go through when a potential client contacts you. What can you do to get that edge and be remembered? How about setting up a face to face meeting with the client? In many cases we don’t get a chance to see the client early during the selection process. Taking time to meet shows that you’re a professional and take the project seriously. This can reinforce confidence in your abilities and understanding of the project. Best of all, the potential client will have a face to remember.
Of course people don’t always have time to meet but it’s something to offer that demonstrates your enthusiasm. If the meeting isn’t possible, think through the project to develop more questions and email for a convenient time to call. Once again this shows how much you care about the project. Asking questions will show that you’re engaging in the creative process and that you’re not just throwing an estimate out there.
I’m sure there are many other ways of taking that extra step and I look forward to hearing some ideas. Send some comments!
One Response to 'A Personal Presence – Taking the Extra Step'
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All good points that I try to cover with a client.
A detailed reply about a project covering all of the small details about production and how you will approach the project from a creative point of view are also important.
Also engaging in discussions of what the client needs the photographs to convey to their clients. Understanding their needs will help produce a more effective image(s).
Jim Cavanaugh