Archive for September, 2009

Do Your Know Your Trackpad?

Posted: September 30th, 2009

[by Peter Krogh] On Mac 10.5 and above, you can get a right-click by double-tapping your trackpad with two fingers.  Go ahead and try. (If you’re not already using a multi-button mouse, you literally don’t know what you’re missing.) There is all kind of functionality hidden in these “contextual menus”.  Clicking nearly any onscreen item [...]

Change Order Forms

Posted: September 29th, 2009

[by Leslie Burns-Dell'Acqua] Make sure you always have blank Change Orders in your kit and use them. A change to a project during the shoot absolutely requires new numbers, but some clients try to get more for nothing by changing the project while on-set. Make sure also that the person signing it has the authority [...]

Quick Tip for Creativity

Posted: September 28th, 2009

[by Paul Bartholomew] Most of us heard about getting outside opinions when it comes to our portfolios. What about our creative ideas and notes we keep? Try finding a creative partner to share your ideas. You never know what someone else can bring to the table and perhaps you can help them too.

The One Thing

Posted: September 25th, 2009

[by Leslie Burns-Dell'Acqua] I love to ask this question of successful photographers: What one marketing thing has contributed the most to your success? I ask it because I know it is what other photographers want to know and expect me to ask, but I also know what the answer will be. Successful photographers always answer [...]

Multi-Faceted Marketing

Posted: September 24th, 2009

[by Gail Mooney] Marketing has taken on a much broader meaning these days, mostly because of social media.  A few years ago, my marketing may have consisted of an ad in a source book, a mailer every other month and an emailer. I’ve pretty much cut back on any print marketing – meaning source book [...]

It’s Not You, It’s Me…

Posted: September 23rd, 2009

[by Judy Herrmann] Anyone who’s ever been on either side of that line knows it’s a lie.  It’s never really ME, it’s always really YOU, right? Colleen Wainwright, aka The Communicatrix, has identified one arena where this hackneyed saw actually becomes the truth: marketing communications.  A former actress, copywriter and designer, Colleen has worked in [...]

A Personal Presence – Taking the Extra Step

Posted: September 22nd, 2009

[by Paul Bartholomew] Photographers are always are thinking about ways to get that extra edge. Sometimes it’s difficult to seal the deal especially during slower times. Think about the process you go through when a potential client contacts you. What can you do to get that edge and be remembered? How about setting up a [...]

Email Marketing

Posted: September 21st, 2009

[by Carolyn Potts] To get high email promo delivery rates, you have to consider many variables. You’re probably already aware that without doing your email marketing homework, you’re more susceptible falling back on the all-too-common, mass-blast strategy, nick-named “spray and pray” ;-)  Do that, and you’re inadvertently adding to the delivery problem. If enough people [...]

Still Only Still?

Posted: September 18th, 2009

[By Leslie Burns-Dell'Acqua] Do you shoot motion or have you already decided to define yourself only as a still photographer? If you aren’t doing motion, why aren’t you? Self-defining as still only, without even trying on the new medium, seems like stifling your creativity. It’s a new world and the technological barriers are dropping. You [...]

What Camera Should I Buy?

Posted: September 17th, 2009

[By Gail Mooney] If I had a dollar for everytime someone asked me what camera they should buy – I could retire.  These days I get a lot of “what video camera should I buy?”  That question is almost impossible to answer without more information.  So I usually reply with my own onslaught of questions [...]

Mindmovies

Posted: September 16th, 2009

[By Sean Kernan] When I was 23 I did a film script for Dylan Thomas’ A Child’s Christmas in Wales. It was easy. I just sat down with the words, and watched the visuals that unreeled in my mind. Then I wrote them down. (Getting it produced was another matter, and ultimately I did not, [...]

The Problem with Hybrids and the New Business Model

Posted: September 15th, 2009

[By Gail Mooney] I can’t tell you how many phone calls I have received in the last month from photographers complaining that their clients are asking if they shoot video and their frustration in having to say “no.” A sign of the times as the demand for video increases. But what’s most disturbing to me [...]

In Multimedia, Audio Comes Before Pictures

Posted: September 14th, 2009

[by Paula Lerner] One thing that many still photographers may not realize when creating a narrative audio slide show is that the audio comes before the pictures.  I recently had the opportunity to spend time with friends and colleagues at the annual meeting of Aurora Photos, my agency, where I had many interesting conversations about [...]

Take Some Me-Time

Posted: September 11th, 2009

[By Judy Herrmann] Keep your business moving forward and your perspective clear by scheduling an hour or two each week for reflection and planning.  Use this time to think about what’s working, what isn’t and what needs to change.

Lightroom Tip: Save Your Metadata

Posted: September 10th, 2009

[By Jay Kinghorn] Save Lightroom’s metadata back into the original files by selecting images, then, from the Metadata menu, select Save Metadata to File. Alternatively you can use the keyboard shortcut Cmd+S (Mac) or CTRL-S (Win). This writes metadata into JPEG, TIFF, DNG and PSD files and writes metadata into XMP sidecar files for Camera [...]

Resurrect Your Blog

Posted: September 9th, 2009

[By Paul S. Bartholomew] Did you jump on the blog bandwagon and fall off? So many blogs are out there and some are getting stale. Consider keeping a regular schedule for updates such as weekly or monthly. Whatever you do, get to it! It not a good thing when someone visits your blog with the [...]

It’s Quick Tip Week – Pick Up Your Camera

Posted: September 8th, 2009

[By Leslie Burns-Dell'Acqua] Go shoot for yourself. This is always the best thing you can do for your marketing — making your own images. Your work will define your vision and your vision is your marketing starting point.

Social Media – One Step at a Time

Posted: September 4th, 2009

[By Jack Hollingsworth] A lot of photographers seem to focus more on the risks of change. But I would argue that the risk of not making-over your business is far, far greater. The rules have changed. Almost overnight. A totally different mind set to shooting and selling photography is required. Whether it’s assignment or stock, [...]

Don’t Be A Spectator Be Social

Posted: September 3rd, 2009

[By Paul Bartholomew] Social media is the hot topic lately. Some think it’s great and some think it wastes valuable time. Yes, it can be both and it may not be for everyone. However, don’t expect the world to come right to you without some dedication on your end. It won’t work if it’s not [...]

The NFL and Social Media

Posted: September 2nd, 2009

[By Ed McDonald] Leave it to big business and old thinking to try and control Social Media. In a report released this week the NFL has revealed their plan for a Social Media Policy. One of the new rules of the policy would prohibit players or anyone representing them from posting to social media networks [...]

Developing a Social Media Plan

Posted: September 1st, 2009

Social media does not replace what already works in your marketing plan. It’s an addition. The key word is planning. Many people mistakenly approach social media like it’s direct marketing. They look for the ROI with every action. In the world of social media, ROI represents Return On Influence. It’s about becoming an expert and [...]