Archive for August, 2009

Using Social Media for your Photographer Makeover

Posted: August 31st, 2009

Most of you know me as a stock guy.  And rightly so.  Since that’s where I’ve spent the last couple of decades.  Shooting commercial, travel and lifestyle imagery for every major stock house in the business.  I saw record highs in 2005-2006.  Then record lows in the beginning of 2007 to the present.  Because of [...]

Charlie Rose is Free!

Posted: August 27th, 2009

For those of you who know me, you probably know that Charlie Rose is my favorite show on TV. As a curious person, I find the guests on the Charlie Rose show peak my interest even if I know nothing about the subject or topic. The number of books I have read based on the [...]

Free As A Part of Your Business Model

Posted: August 27th, 2009

As Gail Mooney pointed out, Chris Anderson’s new book “Free” is causing quite a stir. Evidenced by the lasting effect Anderson’s observations and predictions in “The Long Tail” have had on business and culture, it is likely “Free,” the idea that businesses need to think about giving things away for free via the Internet in [...]

Free?

Posted: August 26th, 2009

Recently there has been a lot of buzz about Chris Anderson’s new book “Free”.   Malcolm Gladwell’s review of “Free” makes the point that even free comes at a cost. Most photographers can certainly attest to that.  Marketing guru Seth Godin makes the point that the paradigm is changing and that all the whining in the [...]

Free Isn’t New

Posted: August 25th, 2009

Does the concept of free economy mean anything to you? What if we replaced the word free with low-risk? Is the concept of low-risk economy easier to understand? One of the most powerful companies in the world, Google, offers its core services for free. There is no risk involved in Google. There is no risk [...]

I Highly Recommend “Free, The Future of a Radical Price” by Chris Anderson

Posted: August 24th, 2009

Chris Anderson’s new book is a provocative look at the growing economy of free. I know many of you may roll your eyes at the thought that “free” is our new competition, but do not judge this book by it’s title. Anderson provides a careful investigation outlining the history and future of this economic driver, [...]

Marketing Quick Tip from Leslie

Posted: August 21st, 2009

Plan a trip to show your book in another city. This doesn’t have to cost a lot–for example, if you are in Cincinnati, drive to Columbus or Lexington for the day. When you call the targets, make sure they know you are coming from out of town because that will often open doors.

Photoshop Quick Tip: Maximize Photoshop File Compatibility

Posted: August 20th, 2009

In Photoshop’s preferences, under the File Handling tab, be sure to change the Maximize PSD and PSB File Compatibility from “Ask” to “Always.” Although this makes your file sizes larger, it ensures your layered Photoshop files will display correctly in other imaging applications like Lightroom, InDesign, Microsoft Expression Media and Extensis Portfolio.

Following Through

Posted: August 19th, 2009

We tend to put great effort into our marketing and trying to get new clients, but what about after the photo shoot? How are you presenting the final images? Think about what the packaging and presentation look like and follow through with your branding. It’s another opportunity to make a great and lasting impression.

Mantras for a Good Life

Posted: August 18th, 2009

Always have a dream.  Believe in it. Believe in your ability to make it happen. Keep your passions alive.  For me, my strong interest in cultural stories will always keep me exploring.  I need that and it gives my life perspective. Set goals – even little goals are good and then reward yourself.  They will [...]

Quick Tip Week – Build a Technology Plan

Posted: August 17th, 2009

Most businesses think about business plans and marketing plans but it’s important to develop a technology plan, too.  Think about what new technologies (and skills) you need to invest in over the next year or two.  Include their costs in your CODB analysis and make sure you’re clear on how they’re going to help you increase [...]

Flash Site? Use Off-Page Optimization

Posted: August 14th, 2009

For me, the search engines (primarily Google) bring me about 60-percent of my new clients each year.  I work hard to keep my site high in the rankings. You should optimize your site for the keyword phrase that you think clients needing your type of photography will enter into the search engine.  But what if [...]

Website Solutions You Can Plug Into Quickly

Posted: August 13th, 2009

If you don’t have a website yet and need one, or want to get a portfolio or body of work onto the web quickly, you might consider using a template kind of web hosting service. These providers generally offer some kind of predesigned model that you can plug your work into quickly that will give [...]

Optimization Vs. Presentation

Posted: August 12th, 2009

This is one of those difficult decisions when designing a new website. You want your work to look it’s best and be presented in an impressive manner, but you also want your work to be found through search engines. Wouldn’t it be nice to have both? Unfortunately in many cases a compromise may be required. [...]

Does Your Website Wow?

Posted: August 11th, 2009

Your website is your most important marketing tool. Are you investing in it (both in money and thought) to make it the best it can possibly be? Too often photographers try to cut corners and save money on their sites, but if you have to limit your budget, this is not the place to trim. [...]

The Best Starting Point for Your Website

Posted: August 10th, 2009

I decided to do my first website partly because my studio manager at the time was getting a bit bored, and I thought doing it might engage him. So I said, “Let’s do a website.” He said, “Great! …What’s a website?” And I said, “I don’t know.” Back then no one really knew. There was no [...]

Are Your Photos Protected?

Posted: August 7th, 2009

If your studio were to catch fire right now, would your digital photos be safe? Many photographers make the mistake of backing up to two separate hard drives, only to leave both hard drives sitting on their desk. This protects against a hard drive failure, but does nothing to protect against fire, flood or theft. [...]

Vertical TV Sets

Posted: August 6th, 2009

Have you ever seen a vertical TV?  I haven’t, but I wonder with the hybrid cameras that look like still cameras and shoot video, will we all be turning our TV’s on end? The point is that just because the camera shoots video, doesn’t mean the operator will be thinking like a video shooter.  As [...]

What Photos Do You Really Need in Your Image Library?

Posted: August 5th, 2009

After shooting digitally for many years, many photographers have amassed prodigious collections of digital photos, often surpassing 100,000 or 200,000 images. These photographers now find themselves struggling to organize, manage and backup this immense image library effectively. Unless you’ve invested tens of thousands of dollars in an enterprise-level asset management system and server system, you’re [...]

Multimedia Made (Relatively) Easy

Posted: August 4th, 2009

If you’re looking for a way to produce a simple audio slide show (stills combined with either music or an ambient sound/interview track) that is fairly straightforward and does not require extensive training, look into a program called SoundSlides.  Labeling itself as “Ridiculously Simple Storytelling,” it is just that.  I have been producing multimedia for [...]

Lightroom Tip: If You Perform Any Step Twice, Build a Preset

Posted: August 3rd, 2009

I know you are too busy to keep repeating tasks in your photography workflow when your programs can do it for you. That’s one of the myriad things I like about Adobe Lightroom. One of Lightroom’s great advantages is it gives you the ability to quickly create and apply presets to streamline your image processing [...]