http://www.asmp.org/strictlybusiness/2009/07/the-future-of-advertising/ It's Your Business Tue, 07 Feb 2012 18:00:33 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.asmp.org/strictlybusiness/2009/07/the-future-of-advertising/comment-page-1/#comment-684 MK @ Photography Business Blog Tue, 14 Jul 2009 16:02:22 +0000 http://www.asmp.org/strictlybusiness/?p=814#comment-684 And there are some great examples of photographers out there who see stories that need to be told-- who find new niches and do it well. A colleague of mine on the East Coast recognized that many folks selling their homes--especially those which had been in the family for some time--had an emotional need for closure. She now crafts custom books telling the <a href="http://www.homestoryphoto.com/homestories/index.html" rel="nofollow">"home's story"</a> for her clients. Seems to be doing pretty well. And there are some great examples of photographers out there who see stories that need to be told– who find new niches and do it well. A colleague of mine on the East Coast recognized that many folks selling their homes–especially those which had been in the family for some time–had an emotional need for closure. She now crafts custom books telling the “home’s story” for her clients. Seems to be doing pretty well.

]]> http://www.asmp.org/strictlybusiness/2009/07/the-future-of-advertising/comment-page-1/#comment-683 MK @ Photography Business Blog Tue, 14 Jul 2009 15:57:45 +0000 http://www.asmp.org/strictlybusiness/?p=814#comment-683 Great post, Judy. I couldn't agree more... the ability to craft images that tell a story-- that combination of creative vision and technical skill--is what makes for great photography. Helping clients understand the importance of the vision element-- and also what it takes to achieve the desired outcome--is essential in today's market. Great post, Judy. I couldn’t agree more… the ability to craft images that tell a story– that combination of creative vision and technical skill–is what makes for great photography. Helping clients understand the importance of the vision element– and also what it takes to achieve the desired outcome–is essential in today’s market.

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