My Greatest Hits for Understanding Social Media, Recession Marketing and Branding
Here are a few books that I’ve read and re-read. None of them specifically address the photography industry, per se. But it shouldn’t be too hard to connect the dots. They serve as an excellent starting point for understanding the migration happening in social media, recession marketing and branding.
Small is the New Big
by Seth Godin
Tribes
by Seth Godin
Reality Check
by Guy Kawasaki
Social Media Marketing: An Hour a Day
by Dave Evans and Susan Bratton
Groundswell
by Charlene Li and Josh Bernoff
The Open Brand
by Kelly Mooney & Nita Rollins
The Brand Called You
by Peter Montoya
Book Yourself Solid
by Michael Port & Tim Sanders
Twitter Power
Joel Comm
2 Responses to 'My Greatest Hits for Understanding Social Media, Recession Marketing and Branding'
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Jack, Thank you, great list. I would also suggest the classic: “The Brand Gap” by Marty Neumeier and Seth Godin’s older but still relevant “Purple Cow”.
This just goes to show that Internet Marketing strategies are becomming more and more covert and it’s time to step up your tactics.