Archive for July, 2009

Quick Social Media Tip

Posted: July 31st, 2009

Increase your social media (linkedin, FaceBook, or Twitter) reach by a minimum of five qualified leads a week. Use programs & web sites to help you, like Mr. Tweet.

Take a Look

Posted: July 30th, 2009

This is not the usual group of portfolios, whether you find it commercial or not I will leave up to you, but I will say that some of these photographers are very successful….

Using Headphones

Posted: July 29th, 2009

When shooting video where the audio is also important – always wear headphones.  The camera meters might indicate that you are getting sound (visually) but it might not be good clean sound.  Headphones are important.

My Sketchbook

Posted: July 28th, 2009

When studying fine arts in college my professors always emphasized the importance of carrying a sketchbook at all times. Ideas can pop up randomly when I least expect them, so to keep them from escaping me, I need to get them captured somehow before forgetting. The best part about a sketchbook is that I can [...]

Quick Tip Week Starts With a Party

Posted: July 27th, 2009

Consider throwing a casual party for local clients. It’s a great way to connect and get to know each other.

Vision And Art: The Biology of Seeing

Posted: July 24th, 2009

Many of the corrections we make to photos, burning and dodging, and adjusting contrast or saturation, are designed to exploit quirks in our visual system. In Vision And Art: The Biology of Seeing by Margaret Livingstone, you’ll learn the biological and physiological foundations behind image sharpening, selective focus, contrast and the rule of thirds. This [...]

Summer Book : TRIBES by Seth Godin

Posted: July 23rd, 2009

It is summer 2009 and while some of us are packing the car for vacations to the sea shore or the mountains, many of us are choosing to “staycation”, or rather staying close to home or taking day trips to area attractions. Today’s economy is forcing us to re-evaluate, not just the family summer vacation [...]

My Greatest Hits for Understanding Social Media, Recession Marketing and Branding

Posted: July 22nd, 2009

Here are a few books that I’ve read and re-read.  None of them specifically address the photography industry, per se. But it shouldn’t be too hard to connect the dots.  They serve as an excellent starting point for understanding the migration happening in social media, recession marketing and branding. Small is the New Big by [...]

The Lean Forward Moment: Create Compelling Stories for Film, TV and the Web

Posted: July 21st, 2009

If you’ve been following Gail Mooney’s multimedia and video posts and are beginning to experiment with video, you’ve found that video and multimedia require different approaches than still photography. The pacing of cuts, pans or zooms through the frame, or edits in a timeline are foreign concepts to photographers. In The Lean Forward Moment, Norman [...]

Book Review Week

Posted: July 20th, 2009

I love reading biographies and these three very different stories are some of my favorites. Limelight is a memoir by Helen Gee and traces her history opening this country’s first photography gallery. If you love photography and photographers, you will enjoy this immensely. It is a charming tale of Greenwich Village and the coming of [...]

Creativity

Posted: July 17th, 2009

Learn to trust yourself, trust your talent, trust what your heart tells you to make and do, have faith in the future and things that you cannot see or yet imagine. Learn to believe again in the possibilities of the unknown.

Ideas Worth Spreading

Posted: July 16th, 2009

I first learned about the TED conferences several years ago from John Giammatteo, a Connecticut-based photographer who served with me on the ASMP National Board.  These annual conferences “bring together the world’s most fascinating thinkers and doers…to give the talk of their lives in 18 minutes.” Ever since, I’ve tried to watch as many of [...]

5 Things You Can Do to Jump-start Your Creativity

Posted: July 15th, 2009

1) Shoot film. Because you won’t get the instant feedback of digital, you’ll have to use bits of your brain that have probably been dormant for a while. 2) Go look at other art. Museums, galleries, wherever you can find art. Think about the process of these other artists and compare it with your own. [...]

Breaking the Rules

Posted: July 14th, 2009

For quite some time now, I’ve been hearing a lot of buzz in the advertising world about how the days of using traditional print or television advertising to grab market share are fading.  People are too busy and have so much more control over what they’re willing to pay attention to that “interruption marketing” doesn’t [...]

This Week We Focus on Creativity

Posted: July 13th, 2009

Stop me if you have heard this before. When I write  about photographing I sometimes feel that I’m repeating the same thing over in slightly different ways. But then maybe there’s only one thing to say. And it’s something along the lines of, “Everything is everything.” So after writing my last post (Taking Pictures for [...]

The Future of Advertising

Posted: July 10th, 2009

The other day, I read a fascinating article in the Financial Times about the Cannes Lions International Advertising Festival which noted a “seismic shift” towards interactive and digital marketing over traditional advertising campaigns. The shift from print to electronic media is old news to photographers – we’ve been talking about that for a couple of [...]

Another Really Quick Tip From Leslie

Posted: July 9th, 2009

Check your records to see if any licenses are about to expire. Contact those clients to see if they’d like to renew.

Email Troubles You May Not Be Aware Of …

Posted: July 8th, 2009

[by Carolyn Potts] This week, on three separate occasions, emails from photographers that I know and love, ended up in my spam bucket. Each person was already in my address book; we’d had many successful email exchanges-there had been no previous spam quarantines. Want to know what happened? In each of those cases the photographer [...]

Looking for a Little Work as a Photo Instructor?

Posted: July 7th, 2009

I always suggest sending a resume, either mailed or online, or both, right after January, and in the middle of August, right before the spring and fall semesters begin. These are both times where a photo program may find themselves needing a good instructor or two on short notice due to someone moving, getting a [...]

Video Quick Tip on a Budget

Posted: July 6th, 2009

[div hVlog style="text-align: center"][vPIP class="hVlogTarget" type="video/x-mov" onclick="vPIPPlay(this, 'width=540, height=304, name=DiningDolly', '', ''); return false;"][/div] Overusing the zoom feature of a video camera is the sign of an amateur.  But there are times when you want to make a camera move.  If I’m in a location where I can put my hands on a wheel chair, [...]

Twitter – A New Way Of Sharing Ideas and Your Work

Posted: July 2nd, 2009

Twitter has grabbed a lot of attention recently and many of you may have tried it out. Some may just roll their eyes when someone even mentions the word Twitter or some may just be overwhelmed with such a means of communication that requires 140 characters or less. I admit that I was bit hesitant [...]

Registering Your Copyright – Just Do It

Posted: July 1st, 2009

While registering the copyright of your photos affords photographers a variety of benefits and protections, very few of us actually do it.  What most don’t seem to realize is that once you get into the regular habit of registering, its just not that big of a deal.  Registration should be like any other part of [...]