Archive for June, 2009

ASMP Launches New Web Site

Posted: June 30th, 2009

New look, new navigation and new resources! Check it out at www.asmp.org.

Taking Pictures for No Reason at All

Posted: June 29th, 2009

That’s how I started in photography. I think it’s how we all start. There’s no client, no place what we do has to fit in. If we have a project at all, it is vague, and if in the course of things a strong picture emerges that doesn’t seem to fit…we changed the project! But [...]

Tips For a Better Facebook Experience

Posted: June 26th, 2009

1.    Complete your FB profile by sharing as much information as you feel comfortable sharing, drawing a line to keep some of your private life private. But, let people know who you are, people and businesses want to know whom they are doing business with and they want to like you. 2.    Stick to your [...]

It’s Not About Going to a Movie

Posted: June 25th, 2009

As a professional Tweeting isn’t about going to a movie or where you are having dinner, it is about letting people know that you and your business is alive and vital. It is letting people know that you are shooting a job, making new work, traveling to different places, helping them understand what you can [...]

“Word of Mouth” in the 21st Century

Posted: June 24th, 2009

You can’t go anywhere these days without hearing someone talk about Twitter or Facebook or You Tube – all forms of social media. But how do you start utilizing these social media networks – or should you? All good questions and ones you should ask yourself before diving into twittering, posting on Facebook, Linkedin or [...]

I Don’t Have Time For Social Media!

Posted: June 23rd, 2009

The belief that social media is a waste of time is one of the biggest objections I hear when talking to people about the subject. Social media is a communication platform.  A cell-phone is also a communication tool.  I can assure you my teenager doesn’t use it very efficiently, but this doesn’t diminish the fact [...]

Social Media – It’s Free … or is it?

Posted: June 22nd, 2009

The other day, our architect comes over and starts talking about social media. He has a website but now he’s thinking he should start a Blog, join Facebook or use Twitter. When I asked him why, he said “Oh, I don’t know, it just seems like everyone’s talking about these things so I figured I [...]

Didn’t Get the Job? Say Thanks!

Posted: June 19th, 2009

Want to be remembered by the potential client with whom you’ve just had an unsuccessful negotiation?  Take the time to send a “Thank You” card.  That’s right, a snail-mail Thank You card.  Create a one off, nice looking card on your color printer on nice paper, and hand write a note, something like, “Thank you [...]

Stay On Top of Email

Posted: June 18th, 2009

Awhile back, I e-mailed a business query to a good friend who runs a highly successful web development firm. She replied and then, several weeks later when she hadn’t heard from me, she followed up to make sure I’d gotten her e-mail. I was wowed – talk about customer service! I immediately asked “How’d you [...]

Marketing Quick Hit from Leslie

Posted: June 17th, 2009

Call and email to try to get portfolio shows. Offer to bring food (lunch?) and make it an “event” not just a one-on-one.

Your Monitor: The Keystone of Your Digital Workflow

Posted: June 16th, 2009

Take a moment to appreciate your monitor. It sits there quietly on your desk or on your lap, helping you make image corrections, send correspondence with clients and connects you with the world via the Web. Of all the devices in your digital photography workflow, your monitor is the most important. It’s even more important [...]

Quick Tip Week – Let’s Start With Jamey Stillings

Posted: June 15th, 2009

This photograph by Jamey Stillings of the Colorado River Bridge appeared in yesterday’s New York Times Magazine. I stubbled upon it over my morning coffee and it changed my day. A beautifully executed image and a fascinating subject coalesced and I craved more. I went to Jamey’s web site and viewed the entire portfolio. I [...]

Interviews

Posted: June 12th, 2009

Whether you’re doing a multimedia piece or a video you will no doubt be doing interviews.  So this entry will provide you with some tips for getting better interviews. Number one rule of course is that your audio capture must be good.  Make sure your microphone is no more than a foot from your subject.  [...]

Prepping Images for Multimedia and Video

Posted: June 11th, 2009

I am often asked the question about the best way to prep still images for a “motion” project. Like anything else there are differences in opinion as to color space, size and type of file. With that said – here is how I prep my still photos in Photoshop. 1. Size images between 2100 and [...]

Audio is Everything in Video

Posted: June 10th, 2009

The biggest surprise (not that it should be) when still photographers start to shoot in a video format is how important audio is.  I can’t stress this enough.  Your audience can tolerate a poor visual – but never bad audio.  If they can’t hear and understand what someone is saying – they turn it off. [...]

Using the Right Tool For the Job

Posted: June 9th, 2009

We are visual communicators.  We should choose the right “tool” for what it is we are trying to communicate. With the new hybrid cameras from Canon and Nikon on the market, still photographers tend to gravitate to them because they are seemingly fit into their comfort level.  Essentially, still cameras that shoot video. Indie filmmakers [...]

This Week Gail Mooney Shares Her Insights on Expanding Into Video

Posted: June 8th, 2009

Video is a medium ideal for collaboration. There’s a lot of talk these days about partnerships and collaboration. Basically building teams to better serve your client and your business.  Video production has historically been a collaborative effort because of the many facets of the craft – pre-production, shooting, sound, post production (editing) output etc. With [...]

You Can’t Do It All

Posted: June 5th, 2009

Have you ever noticed how photographers try to do everything themselves? I think more so than any other creative profession, photographers still, today, insist on doing everything they possibly can on their own. Sure, you’ll hire an assistant here and there or maybe get a studio manager if things get really good, but overall, it’s [...]

This DAM Stuff Is Important

Posted: June 4th, 2009

Managing your digital images can be a daunting task. Imagine a world where you can retrieve a specific image for a client in seconds or pull up everything you photographed on a specific theme instantly. You will not only save time, but you will improve the quality of your customer service, your marketing materials or [...]

Content is King

Posted: June 3rd, 2009

In the world of search engine optimization, or SEO, content is king.  What we’re talking about is human readable HTML text on your home page. One of the major search engines has stopped considering the “Keyword” META tag because of keyword spamming by website owners in an attempt to manipulate their search rankings.  For example, [...]

Nothing To Fear But Fear Itself…

Posted: June 2nd, 2009

At a recent seminar for the ASMP Ohio Valley chapter, an attendee asked me “What’s the biggest challenge facing photographers today?” A zillion possible answers flit through my head and then I had it: Fear. There’s no question – our industry is facing challenges on all levels. Technological, Economic, Political, Cultural – there’s practically no [...]

Signing Your Prints on the Reverse, Part 2 of 3

Posted: June 1st, 2009

As noted in my last post, photographs exhibited in higher end contemporary galleries are signed on the back, or reverse of the print. In addition to contemporary practices, there are two other reasons that you should consider when deciding whether to sign the back of your print as opposed to the front, these are; market [...]