It’s The Idea
I’m often asked by people “What kind of video camera should I buy?” I must confess that question drives me crazy. It’s kind of like someone asking me what kind of car they should buy. But at least with cars – the end result is pretty much the same – you need something to get you from here to there.
I think in this time of fast moving technology with even 10 year olds uploading videos to You Tube that they’ve created that we’ve all started to believe that if we just buy a camera – we too can be videographers. It’s “just” that easy.
But what we seem to be forgetting is – what are we trying to visually communicate? That message or idea is EVERYTHING. I think we’ve all seen enough big budget films that are flops because they’ve lacked a story.
I’ve always been a means to an end type person. I first think about what I’m interested in and what I want to communicate and share with others. Then I concentrate on what “tools” will get me there.
No matter how technologically advanced we are – we all need to remember – why did we shoot this video to begin with? What is it we are trying to say? Seems sublimely simple? It is – but without something to say – you will likely end up with nothing more than a lot of “packaging and fizz.”
2 Responses to 'It’s The Idea'
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so so true gail. great post!
I agree as well. Problem is, it seems the public is more tolerant to crap content that is pointless. When I see what is the most watched, most popular on YouTube, or some of the lousy crap some newspapers post because the publisher says “I don’t care about good, just good enough and fast,” then, the hard work and time invested becomes moot when we can by bypassed by cheap or free “good enough” acceptance by the audience.