Archive for May, 2009

To Tweet or Not to Tweet

Posted: May 29th, 2009

Okay I admit it – I started tweeting or is it twittering?  But why?  That’s exactly the point – ask yourself why.  If your answer is because everyone says I have to or everyone is doing it – then maybe you shouldn’t. I’ve stated many times that I am a means to an end type [...]

Five Technology Trends You Should Be Watching

Posted: May 28th, 2009

You can view them as threats or as opportunities, but these five trends will have an impact on you, as a professional photographer, in the not-too-distant future. Multimedia: Perhaps the most familiar of the five trends, multimedia uses of photography are just starting to gain traction outside journalistic circles. While using photography in multimedia is [...]

Good Work From Your Trade Orgs

Posted: May 27th, 2009

In 2007, two professional photography trade associations, The American Society of Media Photographers (ASMP) and The Stock Artists Alliance (SAA), applied for and received matching fund awards from the Library of Congress as part of the Library’s National Digital Information Infrastructure and Preservation Program (NDIIPP). Now that is a mouth full of an acronym, but [...]

Selling Solutions

Posted: May 26th, 2009

Whenever I buy something I try to pay attention to how I respond to different sales approaches and use that to improve my own client interactions. We recently put a home renovation project out to bid and I think we’re learning more about sales from this process than just about anything else we’ve ever done! [...]

A Common Website Mistake

Posted: May 22nd, 2009

Speaking of Search Engine Optimization (SEO): The content of a website’s <title> tag is what is displayed in the top-most bar of a browser window when someone is looking at your site.  The tag is given significant weight by search engines in their effort to figure out exactly what a site is about.  As I [...]

Know Your CODB

Posted: May 21st, 2009

Knowing what it costs you just to wake up every morning is critical information for all business owners to have.  Right now, with a country in the throes of an economic downturn and an industry undergoing disruptive change,  it’s even more crucial for photographers to do this exercise. The National Press Photographers Association offers an [...]

Signing Your Prints

Posted: May 20th, 2009

Photographers exhibiting in contemporary galleries sign their prints on the back of the print, also called the reverse, or verso, and not on the front of the print. (more on that in another post) Sign in the upper left hand or lower right hand corner of the print, inside the print area (remember on the [...]

Traveling Smart – and Cheap(er)

Posted: May 19th, 2009

One good thing about the bad economy is that there are bargains when it comes to airfares.  Even without a lot of notice, one can find a good priced ticket to most destinations.  However, that bargain can quickly add up to a lot of money when paying for check on baggage.  Many photographers need to [...]

Our First Week of Business Quick Tips

Posted: May 18th, 2009

ACCOUNTING TIP – pre-filled W-9 Form When working with a new client, after the job is complete and delivered the next step will be to send an invoice to get paid. David Oster, my accountant recommends having an IRS Form W-9 filled out and ready to send to new clients with your invoices. The W-9 [...]

Pieces of Your Promotional Puzzle

Posted: May 15th, 2009

We end the week with two marketing posts, so don’t miss Richard Kelly’s post on social media sites below … both of these messages have ASMP benefits with deadlines, so we didn’t want to wait to share them with you. There is not one way or one approach for marketing your business. A successful business [...]

A Social Media Strategy

Posted: May 15th, 2009

“There are no small decisions in moviemaking.” Change moviemaking to photography and that Sidney Lumet quote can teach us a lot about our photography and the business of. Jack Hollingsworth, an Austin based Photographer and Content Creation Partner, and a student of social media and marketing, spoke recently at the Picture Archive Council of America [...]

It’s The Idea

Posted: May 14th, 2009

I’m often asked by people “What kind of video camera should I buy?” I must confess that question drives me crazy. It’s kind of like someone asking me what kind of car they should buy. But at least with cars – the end result is pretty much the same – you need something to get [...]

Our Final Video From SB2

Posted: May 13th, 2009

We are emphasizing marketing tools again this week because they are so important. Today we offer you the final video drawn from the Strictly Business 2 conference lectures. In this video, Leslie Burns-Dell’Acqua outlines a clear process for defining your message and refining your marketing. (30min, 29sec) (Editor’s note: This video has been withdrawn.)

The Hat Trick

Posted: May 12th, 2009

When you get overwhelmed with marketing and/or business things and you don’t know where to begin because there is so much to do, try this: 1) make a list of tasks you want/need to accomplish–these should be very specific like “pay outstanding A/P” or “research 10 new potential targets” or “shoot something for myself” 2) [...]

What’s Your Story?

Posted: May 11th, 2009

I just got back from a 3 day policy conference for a lobbying group where I received training on how to conduct citizen activism including educational outreach, fundraising and lobbying.  The parallels between selling politicians on a position and selling potential clients on your services were striking. Among other things, the conference stressed: 1) You [...]

Fear and Failure

Posted: May 8th, 2009

Most of us are terrified of screwing up in our businesses–of failing. On one level, this seems rational–we have bills to pay, responsibilities to uphold (families, employees, etc.) so failing sounds like a really, really bad thing. But on the other hand, it isn’t. Failure is rationally rather a very good thing. Why? Because it [...]

Practical Steps for Control in a Turbulent Time

Posted: May 7th, 2009

This video is based on Judy Herrmann’s workshop presented at Strictly Business 2 and now touring ASMP chapters as an evening seminar. Does controlling your career sound like an oxymoron? Listen and consider this alternative. (32min, 24sec)

Thinking in Motion

Posted: May 6th, 2009

I still have a foot in both the video and still worlds. But it’s tough to be able to shoot both formats on the same job – or that is to go back and forth trying to get both covered.  Ultimately you always feel like something is being compromised. But the most important point to [...]

Be Prepared When the Phone Rings

Posted: May 5th, 2009

An extraordinary thing happened to me last Friday. A potential client called for a quote. My business, like many of yours, has been very slow for months and the call caught me off guard. It took me a few minutes to regroup and switch into business mode. My head was racing making sure I asked [...]

PLUS ÇA CHANGE…

Posted: May 4th, 2009

Things are changing so fast these days…or are they?  A couple of days ago, I realized that it’s now been 15 years since I started working with digital photography. In that time, the cameras have become smaller, more responsive and more affordable but other than that, they really haven’t changed much.  There are far more [...]

Don’t Ignore This Book Review

Posted: May 1st, 2009

The second edition of Tom Reilly’s Value Added Selling: how to sell more profitably, confidently, and professionally by completing of value, not price (McGraw-Hill ISBN: 0-0714088-19, 256 pages) boasts 70-percent new content from the first edition.  I was given my copy by a fellow airline passenger who had finished it while on a flight we [...]