“If you sell yourself cheap, you will never get out of that hole.” – Barbara Bordnick

Good negotiating skills are critical to the success of any independent photographer, yet this talent is frequently not what comes naturally to us. Listen to some tips and insights on this difficult issue. (12 min, 9 sec)

By Susan Carr | Posted: April 2nd, 2009 | 29 comments


 

29 Responses to '“If you sell yourself cheap, you will never get out of that hole.” – Barbara Bordnick'

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  1. Great video!

    By Jason Wallis | Apr 2, 2009

     

  2. Great tips! Now I really do want to attend the next ‘I stink at negotiating’ seminar to learn even more.
    Valerie

    By Valerie Jardin | Apr 2, 2009

     

  3. I am really enjoying this series – thanks for posting. I’ve got you guys marked in my reader and looking forward to future posts!

    By Cat | Apr 2, 2009

     

  4. [...] “If you sell yourself cheap, you will never get out of that hole.” [...]

     

  5. Great video guys.
    Produce & provide images for people to Use – that’s all we do.
    If someone what’s to use the images, then a licence fee needs to be agreed.
    Negotiation time.

    Media use, Period of use & Territory, are the 3 key things, which will determine the true value of one’s images, to any client.

    By Ashley | Apr 3, 2009

     

  6. Every photographer should watch this video. Fantastic stuff.

    By Eric Hamilton | Apr 4, 2009

     

  7. [...] “If you sell yourself cheap, you will never get out of that hole.” – Barbara Bordnick [...]

     

  8. I now know what I have to do!! This video was great, and very motivating for me!!

    Much success to everyone here!

    By Ahmed Roberson | Apr 7, 2009

     

  9. All our world wide pro-imaging.org members are now aware of this excellent video….Thanks.

    By Richard Kenward | May 15, 2009

     

  10. I found your blog on google and read a few of your other posts. I just added you to my Google News Reader. Keep up the good work. Look forward to reading more from you in the future.

    By RANDI | May 25, 2009

     

  11. Great articles & Nice a site

    By Marcus | Jun 8, 2009

     

  12. I am a novice at pricing out jobs and stepping up to the plate to get better pricing. Thanks for posting it gives me insight and ideas for me to work on!

    By Nick Nareshni | Jul 30, 2009

     

  13. I do just about everything these people were mentioning here and they are all spot on with their advice. This is great education for the newbies amongst us….

    By Sean Davey | Aug 5, 2009

     

  14. I find myself cutting costs or adding more work for lower pricing all the time now. Maybe it’s a reaction to the economy? I don’t know… But it’s nice to see a video like this reaffirming what I think should be common place business practice.

    By Jon Foster | Aug 8, 2009

     

  15. Excellent video! Is there any way that I could embed that video on my blog (I am allways trying to convince my photography related blog readers about the value of photography, also trying to fight against microstock which is devaluating photography, and… this video could help me a bit in my small war). Please mail me back!

    Cheers,
    Robert

    By Robert Grubba | Aug 10, 2009

     

  16. Thank you, this video gave me the pep talk I needed!

    Dore

    By Dore Hammond | Aug 12, 2009

     

  17. [...] by CallumW on Jul.26, 2009, under Post Categories, Training A great video was sent to me from a photographer friend that details the reasons why a photographer should value their work and not devalue it. It also talks about negociating a middle ground on contracts and to work with your client, otherwise it can damage your long term business “If you sell yourself cheap, you will never get out of that hole.” – Barbara Bordnick [...]

     

  18. Great blog post… thank you !

    By André Weigel | Dec 5, 2009

     

  19. Two words for this video and the photographers: Absolutely brilliant!

    Thank you for sharing this.

    By Paula M. Brathwaite | Dec 6, 2009

     

  20. “If you sell yourself cheap, you will never get out of that hole.” – Barbara Bordnick at Strictly Business…

    Wenn du dich zu billig verkaufst, kommst du nie mehr hoch – ist die Quintessenz der Videointerviews der ASMP (merican Society Of Media Photographers) mit bekannten amerikanischen Fotografen. Hier gibt es wichtige Tipps und Beispiele vor allem für Neuli…

    By photonews.picturetom.com | Dec 10, 2009

     

  21. [...] “If you sell yourself cheap, you will never get out of that hole.” – Barbara Bordnick [...]

     

  22. [...] ASMP–American Society of Media Photographers [...]

     

  23. Kompliment – macht Spaß auf diesem Blog zu lesen – weiter so!

    By Ex zurueckgewinnen | May 17, 2010

     

  24. Excellent!

    By Carla Fedje | Jul 29, 2010

     

  25. Thanks for posting.Love it!

    By Anya Coleman | Aug 19, 2010

     

  26. Thank you so much for sharing. It is becoming more uncommon to find quality material. Seems tons of sites are providing nothing unique – just scraped content or rehashed rss feed. Your work is appreciated. Anytime we can find more good ideas about building our business is a good thing like what we share on http://heavyhitterleads.com.

    By Jim | Oct 10, 2010

     

  27. The good negotiating skills are critical to the success of any independent photographer, yet this talent is frequently not what comes naturally to us.Thanks for sharing the informative post.
    Regards.
    david77

    By helmet camera | Apr 9, 2011

     

  28. Yes agreed, for stock photograph maybe we can negotiating more as what we believe that image worth, and for custom photography 90% of the time they gone. This is just my own experiences in asia market.

    By Ken Tam | May 23, 2011

     

  29. On one hand, I agree with you. But on the other hand, sometimes I have to compromise, because I need to make a living. Especially in the digital era, most customers tend to be very price-sensitive.

    By Jason | Jun 4, 2013

     


 

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