Archive for April, 2009

Everything You Do Is Marketing

Posted: April 30th, 2009

Continuing our week focused on marketing ideas for your business, Leslie Burns-Dell’Acqua shares her insights on tools beyond your website, portfolio and mailers. Enjoy this video (17 min) and share with us what you are doing to get noticed. (Editor’s note: This video has been withdrawn.)

“Marketing Management is now Tribal Leadership” Seth Godin

Posted: April 29th, 2009

If you haven’t yet read TRIBES  - We need you to lead us by Seth Godin, today is the day to do just that, at 160 pages it is easily a weekend read. The basic tribe concept is that groups of people form  tribes around a person or an idea or a product to create [...]

Getting The Attention of Potential Clients

Posted: April 28th, 2009

This week we are focusing on marketing and sales – how do you get your potential client’s attention? In this video, Leslie Burns-Dell’Acqua talks about print mailers and emailers. (Editor’s note: This video has been withdrawn.)

A Walk in Your Client’s Shoes

Posted: April 27th, 2009

One of the things that always amazes me about our business is the tremendous risk that buyers of photography services take on an almost daily basis. Think about it – you’ve got a box that you have to fill.  It might be a box on a screen or on a printed page but it’s an [...]

The Only Way Out is to Shoot Our Way Out

Posted: April 24th, 2009

“It’s the economy stupid” was from the Clinton campaign (Bill’s not Hillary’s) and it is as true today as it was back then. On Monday, I attended the ASMP Chicago/Midwest Soup Kitchen & Town Hall Meeting “On Surviving This Economy (because failure is not an option!)” when Chicago based advertising photographer, Jim Krantz, offered the [...]

Digital Business Essentials

Posted: April 23rd, 2009

Today we are going to focus on the business essentials specific to working in this digital age. Do you have increased liabilities? How do you use the tools available to your advantage? Judy Herrmann discusses this and more in this video. (25min, 38sec)

Let’s Work Together!

Posted: April 22nd, 2009

I spent an afternoon two weeks ago meeting with the owners of one of the largest studio and equipment rental houses in New York. Halfway through the afternoon they showed me a presentation that they give to new clients, the presentation and the accompanying conversation were eye opening. It turns out that studio rentals to [...]

Negotiating Basics from Blake Discher

Posted: April 21st, 2009

Today we feature Blake Discher’s video on “Negotiating Basics.” (10 min) ASMP is offering Blake’s full two lecture on Negotiating at chapters around the country. The in-person show includes small group role playing that puts these basics into practice. I know most of us hate role playing, but it really does improve your ability to [...]

ASMP Seminar on Multimedia and Video

Posted: April 21st, 2009

I forgot to add this to Judy’s post yesterday. Gail Mooney and Paula Lerner are presenting a seminar on Multimedia and Video in Seattle this Saturday. Go here for the details. More of these presentations will be traveling in the Fall, so check in with ASMP to see when and where.

Who Are You?

Posted: April 20th, 2009

A few months ago, I had a great conversation with ASMP NY member, Gail Mooney. Gail is a still photographer who began working with motion imagery about 20 years ago, first with film and then with digital video. When I asked Gail about this transition, she said something to the effect of “Well, I wasn’t [...]

Are You Talking With The Boss?

Posted: April 17th, 2009

A sometimes overlooked, but very important factor in any negotiation is making sure the person to whom you are speaking is in fact the decision maker.  If he isn’t you ideally need to get that decision maker involved in the negotiation. One method I use to tactfully determine if the person I’m talking with is [...]

Not Working Enough?

Posted: April 16th, 2009

Then take the time to review and update your website and portfolio. Leslie Burns-Dell’Acqua discusses these two core marketing tools in today’s video … (25 min) (Editor’s note: This video has been withdrawn.)

Learning from Lawyers

Posted: April 15th, 2009

Scott Rogers, a lawyer turned career consultant; teaches a seminar about career satisfaction for lawyers.  Yup, lawyers. In it, he points out that most of us spend the vast majority of our time thinking about all the ways we’d like to change the past or what we can do to control the future.  The reality [...]

SB2 video – The Basics of Copyright and Licensing

Posted: April 14th, 2009

Copyright and licensing together are the business backbone of our industry. Both are rapidly evolving. Changes to copyright law are soon expected and the licensing model, as we once knew it, is under siege. It is important to note that as the process evolves, the premise is still here. We now market our businesses via [...]

Stop Trying to Win

Posted: April 13th, 2009

The other day, in CivPro class (in case you didn’t know, I’m in law school), one of the students couldn’t seem to understand why the professor wouldn’t help him find a way around a basic rule of discovery. The student couldn’t accept that he should give up anything that might hurt his case! He might [...]

Maybe it is Time to Reconnect

Posted: April 10th, 2009

Trying to decide how to change your business? Thinking about how to find new clients and reach into new markets? Stop for a minute. Walk over to your book shelf, dust off your books and look at the pictures that you love. Go online and look at pictures from contemporary photographers that you have never [...]

SB2 Lecture Series Begins

Posted: April 9th, 2009

We now begin sharing our series of videos based on the Strictly Business 2 lectures. In this first video (9 min, 57 sec), Richard Kelly shares his personal experience on small business basics.

Diversifying Your Portfolio

Posted: April 8th, 2009

When we hear the word “portfolio” most of us immediately think of our “book” or the body of images that we use to market ourselves as photographers. But the portfolio I’m talking about is the collection of skills and services that you market to your clients. Most of us don’t like to think about this [...]

“Things lead to other things in unexpected ways.” Paula Lerner

Posted: April 7th, 2009

This final segment of our “SB2 Interviews Videos” focuses on marketing. Take a look and pull some ideas for your business. (13 min, 6 sec)

Why I Do Not Use Day Rates

Posted: April 6th, 2009

Like many photographers, I started my professional career by charging a “day rate” for my services. Rather than considering the scope of a project or the use of the images, I simply set a “day rate” or “half day rate” and applied those numbers to each request. I realized quickly this wasn’t working. One day [...]

My Online Watercooler

Posted: April 3rd, 2009

As an editorial photographer living in Pittsburgh I am not really in the center of the magazine publishing world, but by subscribing and reading Meg Weaver’s weekly newsletter, Wooden Horse Publishing, I feel connected to the who, what, when and where of the publishing world. Like any resource, especially online, I only consider it one [...]

“If you sell yourself cheap, you will never get out of that hole.” – Barbara Bordnick

Posted: April 2nd, 2009

Good negotiating skills are critical to the success of any independent photographer, yet this talent is frequently not what comes naturally to us. Listen to some tips and insights on this difficult issue. (12 min, 9 sec)

Creative Partnering

Posted: April 1st, 2009

A recent bout with bronchitis got me watching TV for practically the first time since my 2-year-old was born.  In the middle of CSI New York, I was struck by an ad for Verizon featuring a Blackberry Storm being used to access Bank of America’s online banking system.  Verizon, Blackberry & B of A all [...]