With so many books, blogs, YouTube videos and tutorials out there, figuring out how to utilize the increasingly crowded social media landscape can be tough. This week, our contributors share their favorite resources and approaches to mastering social media.
As you dive deeper into Social Media mastery, be sure to hone your creativity and innovation skills by joining us for the March Business as unUsual webinar next Wednesday:
Your Creative Vision
Wednesday, March 12, 2014
1:00 – 2:00 pm eastern / 10:00 – 11:00 pacific
Plus additional Q&A on ASMP’s Facebook page
In a world where everyone has a camera, still and motion photographers have to offer clients something they can’t do themselves. Nurturing your creativity and your unique vision is a vital part of building a viable creative business today. For over 20 years, Sean Kernan has been studying and teaching creativity. Our conversation will focus on how to foster your creativity, develop your unique vision and help your clients buy into the value of truly creative work.
[by Rosh Sillars]
How do the experts keep up-to-date on all the changes in social media and digital marketing? It seems like the industry changes on a weekly basis. Below is a list of blogs and podcasts I depend on to keep me in the know:
Twist Image Blog and Podcast: Mitch Joel makes me think. Mitch asks valuable and insightful questions of his guests. The blog is full of topics and ideas that make me look at the marketing world from new angles.
Marketing Over Coffee: Christopher S. Penn and John Wall are on top of what is going on in digital marketing and social media. Their weekly podcast keeps me in touch with what might be the next big thing. More importantly the conversations between Chris and John give context and offer new ways of looking at marketing ideas and concepts.
Copyblogger: If you are going to engage in social media, you need to know how to write. Copyblogger is full of excellent information on blogging, how to be a better blogger and create great content.
Social Media Examiner: This blog has become a standard go-to blog for many people interested in social media. With multiple authors and posts per day, the team is on top of industry news, ideas and information.
Don’t stop here. There are thousands of blogs and podcasts offering valuable information to the general public as well as for specific niche industries. You will find an excellent updated list of marketing blogs on adage.com’s power 150 list.
[by Gail Mooney]
It’s a noisy world out there. Lots of folks are talking…..everywhere. So, what’s the best way to be heard? Like any other form of communication you should first determine who you want to reach and what you want to say.
Social media platforms can be used strategically for business or for personal reasons like letting your family and friends know what you’ve been up to – or both. I have been primarily posting on Facebook and LinkedIn with a little time spent “tweeting”, but recently I became interested in Pinterest when I started following Melanie Duncan and purchased her course on “The Power of Pinning”.
Pinterest is a phenomenal social media platform, especially when used strategically for retail oriented businesses or when you want to reach the female gender. When I carved out a niche of my photo/video business that focused less on business to business and more on consumer direct, I decided to learn more about Pinterest and use it to target that demographic.
Make it visual. Use photos, especially vertical photos because they will take up more column space and stand out.
Create ads. Think of your posts on Pinterest as ads – in fact “ads” are more acceptable on Pinterest than they are on other social media platforms. You can even add pricing.
Add links. Always add a link (to your website) on your Pinterest content – even when you comment on someone else’s pins.
Make it sticky – Inspire people. Create a pin that others will want to re-pin and share. Make it go viral.
Create a Pinterest “business” account. I have two Pinterest accounts – one is personal and one is for my business. Just like on Facebook, where I have a personal account as well as a business “fan page”, I have two Pinterest accounts. While I use them differently, I can also share pins across my accounts to build up my followers.
Create a “pin it” button. Have a “pin it” button on your website as well as on your other social media pages.
Follow and engage with the right people. If you cater to the wedding market, then follow folks who are interested in that demographic. Research is key.
Gail Mooney is co-partner of Kelly/Mooney Productions, a media production company based in the NYC metro area.
[by Pascal Depuhl]
Bet you’re thinking: ‘In the ever changing landscape of Social Media, why would anyone want to read a book about it? Don’t those become outdated, before they’re even printed?”
Absolutely. However, I for one, will use Gary Vaynerchuck’s “Jab, Jab, Jab, right hook” as my fightclub manual for social media marketing in 2014. Gary (@GaryVee) teaches how to tell your story in a noisy social world, by creating native content for facebook, twitter, pintrest, instagram, tumblr.
He explains what the context of these social media platforms is, but more importantly he drives home the point, that our jabs, i.E. the free content, the helpful hints, the interactions with our followers … should far outweigh our right hooks, or sales pitches in social media. He gives dozens of individual examples of good and not so good content and deconstructs them for us, explaining why they’re great or how they could have done better. (He’s also written 2 other books on social media The Thank You Economy and Crush It).
If you’re going to get one only book on social media, get this one. Wanna read some more? Here are two more books to check out – one is a little older and one is not yet released:
The Linked Photographer’s Guide by Rosh Sillars (@RoshSillars), a regular contributor to Strictly Business, together with Lindsay Adler (@lindsayadler). Although it was published in 2010, it’s got great information – especially since it’s written for specifically for photographers, who (want to) use social media. BTW besides reading books, blogs, ect. a great way to master social media is to build relationships with people who have more experience than you do. I’ve been on Rosh’s podcast a few times, have written guest posts on his blog and because of our friendship have had the chance to run some questions regarding my social media efforts by him.
Social Media Design For dummies by Janine Warner (@janinewarner), a web design consultant and instructor on Creative Live, if you don’t know what Creative Live (@creativeLIVE) is, it’s another awesome learning resource started by another ASMP photographer, Chase Jarvis (@chasejarvis). Janine’s book will be published in early February 2014 – looking at how to design for social media by looking at good examples of social media pages.
Yes books become outdated – especially when they speak about a subject that changes as rapidly as social media, but they’re great resources to have and to be able to refer back to, especially on those days when you want to unplug from your over-connected world, grab a good book and read.
Pascal Depuhl is a Miami based advertising photographer and corporate documentary filmmaker, who uses social media extensively in his photo and film business. He uses his blog … catching the light! to write about social media, his last twitter campaign was inspired by Gary’s The Thank You Ecomomy. You can contact Pascal directly through his website at www.depuhl.com and follow him on twitter @photosbydepuhl and @moviesbydepuhl. Retweet this blog post (or any of his other articles and he’ll shoot you a Thank You on twitter).