The American Society of Media Photographers provides this forum to encourage the development of critical skills and to foster new ideas. Our goal is an informed and savvy professional photography community.
Since 1944, ASMP’s mission has focused on protecting and promoting the interests of professional photographers through information, education and advocacy. We invite you to learn more about our upcoming webinar on direct marketing, an exciting update on copyright reform from Tom Kennedy and $160 in free offers for those who join or renew their membership!
“Social media is just one more touch point. So don’t forget the other methods of promotion!”
~Kat Dalager, As Ye Social, Social Ye Reap
As our very own Kat Dalager so aptly pointed out last week, there is more to marketing than just social media. Direct marketing via print and/or email campaigns can be an invaluable tool for connecting with clients and prospects.
ASMP’s December Business as unUsual webinar will help you learn how to use direct marketing to successfully promote your business.
Who should be on your list? How can you get them to open that envelope or e-blast? How often should you send something? What visuals should you feature? What copy should you include? What should you do differently if you’re promoting motion or still and motion projects? Get the answers to all these questions and more!
Join ASMP’s FREE webinar with Angee Murray and Andrea Maurio:
Wednesday, December 9, 2015
1:00 – 2:00 pm eastern
(aka 12:00 – 1:00 pm central, 11:00 – 12:00 pm mountain, 10:00 – 11:00 am pacific.
On November 18, ASMP Executive Director Tom Kennedy joined host Judy Herrmann for a lively update on Copyright Modernization. We invite you to listen to the recorded webinar – FREE! Get it at: http://asmp.adobeconnect.com/e3wscad1nv2/event/registration.html
Want even more details on copyright reform? Check out the series of 6 short but informative recordings featuring IP Attorney Nancy Wolf and June Besek, Executive Director of the Kernochan Center for Law, Media and the Arts at Columbia Law School. Available for FREE from: https://vimeo.com/channels/980328
Join or Renew Your ASMP Membership and get 2 great offers!
Sage One Online Bookkeeping Software — a $60 value:
Be one of the first 1000 people to renew your ASMP membership and get a FREE one-year subscription to Sage One online bookkeeping software. Download transactions directly from over 10,000 financial institutions, easily spot and resend past-due invoices, offer easy online payment options and more with Sage One.
Note: To qualify for the Sage One offer, you must renew your membership through at least 12/31/2016 and you must be one of the first 1000 people to request and activate an account. Offer not valid for existing Sage One customers and cannot be combined with other discounts or offers. Learn more at asmp.org/SageOne.
Triple Scoop Music
Renew your ASMP membership and get a FREE lifetime single user “Pro Photographer” license for one song from Triple Scoop Music. Use your licensed song for unlimited slideshows, videos and galleries/portfolios promoting your work on your website, blog and social media channels as well as unlimited personal slideshows and videos for your consumer clients.
Note: To qualify for the Triple Scoop offer, you must renew your membership through at least 12/31/2016. This single user license does not cover slideshows or videos for business clients, corporate/commercial or non-profit projects. Click here to learn more.
Join or renew your ASMP membership today at www.asmp.org/join!
By webmaster |
Posted: November 25th, 2015 |
[by Pascal Depuhl]
How much more productive would you be, if you could…
…automatically answer every online contact request with a branded, personalized email from your company and get an alert to new inquiries via text, email and SMS from the cloud?
…enter each business card you’re handed into your cloud based address book and automatically pull in data from the card owner’s LinkedIn profile?
…see the last activity you had scheduled with that person, the client account associated with him or her and have the personal contact info from your cloud based client database on your screen whenever you look up a client on LinkedIn?
…automatically trigger the creation of a digital job folder, add a customized to-do list (based on how you go from prospect to client) to your calendar and create an blank production book in the cloud when a client sends you a job request?
…store all emails, call notes, marketing efforts, past invoices, payments and briefs pertaining to a client account in the cloud, accessible from anywhere in the world?
…control image delivery to your client from your smart phone?
…create an expense report in the cloud just by photographing a receipt?
Sound too good to be true? Welcome to your business in the cloud.
There are lots of systems you can choose from. Here’s how I use mine…
My day begins with my head in the cloud (literally)
The first tab that opens in my web browser is my SalesForce Customer Relationship Management (CRM) System: the heart of my cloud business. It aggregates all client info – some automatically, some from other applications or web services – into one place.
More than just a calendar and address book app, it links everything together, so my client’s personal cell phone number from last year is at my fingertips and I can easily see the last estimate I sent them while I’m on the phone talking about our upcoming project. The digital documents don’t have to be stored in SalesForce – in my case, I use Evernote.
SalesForce – the center of my cloud universe
Here are three channels I use to capture new leads into my SalesForce client database:
The contact form on my website.
When a prospective client fills out the contact form on my website, they are actually entering their data into SalesForce, which then sends them an automated personalized email response and notifies me that I have a new lead. All this info is accessible via the web interface or an app on my phone (Read more about it on this Strictly Business article: Quick Tip – Automate).
The subscription button on my blog.
I use a MailChimp plugin on my WordPress blog to send all subscriber information straight to SalesForce. That plugin also sends email updates to my subscribers when I publish a new blog post and maintains my mailing list. All day, every day. Don’t have to think about it.
I take a photo of the card and Scannable reads the card, saves it to the address book on my phone (pulling in any information that’s not printed on the card from the person’s LinkedIn profile) and adds my new contact to SalesForce. All in about 30 seconds. Don’t believe that’s possible? Watch a video of a card read in real time.
A low-tech look at cloud based business
© Pascal Depuhl. Click on this image to see a shared Evernote page.
My Moleskine notebook goes everywhere with me. It’s full of notes, sketches, location info, phone numbers–the list goes on and on. Paper is still incredibly convenient, it’s fast, needs no power and there are studies that show you remember you handwritten notes better than those you type.
Actually this picture of my Moleskine lives in the cloud in an Evernote digital notebook, which makes the text on the page searchable even though it’s in my handwriting. That’s the power of using the cloud.
These tips barely scratch the surface, but I hope they give you an idea what’s possible when you run your business from the cloud.
Pascal has been using cloud based business apps for the past 7 years. If you want to learn more about how SalesForce works together with other apps like, Evernote, Asana, MailChimp, Zappier, IFTTT, and many others, subscribe to Pascal’s newest blog series “Solving the Productivity Puzzle.”
By Pascal Depuhl |
Posted: November 24th, 2015 |
[by Harry C. Thomas]
ASMP member Harry Thomas recently contacted ASMP after discovering how limited the protections offered to photographers accepting credit cards really are. He shares his experiences in this post in the hopes that it may help others avoid getting burned.
I accepted an assignment from a Fortune 100 company with whom I had no prior business relationship. Lured by their last minute need for a photographer, I hoped this would be the start of a long-term relationship.
The assignment seemed straightforward: the client needed a photographer to shoot portraits of the key customers with a celebrity PGA golfer during their golf invitational event. Since this was a shot gun start with everyone beginning at 12:00 pm, the PGA golfer and I would have to capture from hole to hole to capture him with each foursome. The biggest challenge was the client’s need to have 120 prints ready for distribution before their banquet commenced at 5:00 pm.
To achieve their goals, I told them I would have to connect my printer and laptop to the Wi-Fi network in the Club House and hire a Digital Tech to help manage the files so everything could be completed in time.
To minimize my risk, I amended my usual contract to limit my liability in the event of circumstances beyond my control that would prevent me from completing the job. I also told the client I would need to set up my equipment in advance of the event to make sure everything worked properly. I was fairly comfortable that I had covered all key elements of the assignment including being paid in full upfront by credit card.
Unfortunately, the client rejected my request for early access, assuring me that they had Wi-Fi and the staff to cover any eventuality, but when the Wi-Fi network connection in the Club House disabled my printer during the shoot, despite my best efforts there was no way I could deliver the prints on time.
The client demanded a full refund. All of my attempts at diplomacy fell on deaf ears. I finally had no choice but to leave it that since I could prove that the failure stemmed from circumstances beyond my control as stipulated in my contract, there would be no refund and I considered the matter closed.
E-Commerce and the fine print
Shortly thereafter, my financial service card processor informed me that the card issuer reversed the entire payment amount in favor of the card member, my client. I was offered the opportunity to challenge the dispute if I could provide supporting documentation.
This is when I learned how the dispute process really works. The credit card company/issuer and the credit card processor have a symbiotic relationship; they benefit financially from doing business together. The card processor assigns all resolution decisions to the card issuer and only represents the merchant (me) in presenting his or her case. It is up to the card issuer to resolve the dispute and their decision is final.
This process offers no objective incentive to award a decision in favor of the merchant regardless of the weight of evidence presented. Not only does the process itself invite favoritism to the benefit of the card holder, but the card issuer also offers more lenient conditions for their card member to dispute the challenge:
1. Card members are given a variety of options to use as a dispute.
2. If the dispute is settled in favor of the merchant, card members have the option to re-open the dispute with a different challenge after 60 days., Decisions awarded in favor of the card member, on the other hand, are final.
Moving forward, I’ve decided to accept credit cards only for low risk over-the-counter type of business and not for more complex production assignments. This may inconvenience some potential clients, but I feel it’s worth the effort to follow best practices for the benefit of your business, your client and our industry. Trying new ways of conducting business in this internet consumer playing field can yield benefits and should be embraced. However, convenience is not a substitute for solid old fashion best business practices.
Harry Thomas is a Philadelphia based photographer, educator and writer. He aims to use light as a paintbrush to reflect both reality and drama, to capture the surreal and warmth of a portrait, to reveal the beauty of a building and its interior, to change night to day, clouds to sunshine and freeze time.
By Editor |
Posted: November 23rd, 2015 |
On Thursday and Friday, those of us in the United States celebrate our Thanksgiving holiday and our contributors will take a well-deserved long-weekend. During this short week, we celebrate the spirit of giving that is one of the defining tenets of ASMP.