About six months ago I began blogging regularly and I can safely say it has become one of my best business planning tools. When establishing an audience online, you are constantly striving to provide that audience with meaningful, thoughtful, useful information. In turn, you’re committing yourself to thinking deeply about your craft and staying ahead of the information curve. This thought process is incredibly valuable as it helps you clearly articulate what your business’ role is in your field and the value you bring to your clients.
Perhaps more important, it helps you constantly see your business from the client’s perspective, which can only help you provide better, more targeted services.
It’s helpful to answer these questions when planning your blog presence and the unique content you’ll bring to your clients.
– What information does my audience need?
– How can I provide that information?
– What is my true expertise and how can I use it to help clients?
If you haven’t already answered these questions about your business, then this is a better time than ever to start.
Some of the practices I employ when writing blogs:
1) Passing on an interesting news article or link: Don’t just recycle it and send it out just as it came in. Instead, reference the article and put it in a context that applies to my readers and what it means to them professionally.
2) Original works: Try to address challenges you know your audience faces. If you are writing about something of interest to you, tie in why it’s important to your readers.
3) Blog often. There are so many blogs out there. Don’t just expect your readers to stay with you just because you’re there. They will stay only if you regularly provide interesting, useful information.
4) Gather data on the success of your blog posts through analytics. This will give you insight into what your readers find interesting and helpful.
Writing your blog thoughtfully and with your clients in mind will reap big rewards. You’ll be able to clearly articulate your business purpose and produce better better work for your clients, because you’ll have a better handle on what your clients need and want.
For a great recent article on blog posts, read this from problogger.