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Communicate a Better Value to Your Clients Ira Gostin (bio) is an ASMP member and also the Director of Visualization and Chief Wrangler of the recently expanded Gostin Productions, LLC, which delivers photography, integrated marketing solutions, brand development and visual communications. Ira's personal philosophy is to blend photography and creativity with guerrilla and visual marketing while having fun. He's written a series of short, provocative articles for ASMP on how you can market and manage your photo business, while still keeping it fun. It's all light-hearted, but not lightweight. 21 Hot Tips for Success in Today's Photography MarketplacePlanning and an aggressive stance towards running your business are the keys to success in today's rapidly changing business environment. If you think that you don't need a plan for your photography business, read on!Business Tips for the Freelance PhotographerIf you are going to be in business, then be in business. The business side of freelancing is as important as making great photographs. And here is a collection of tips to make it easier. Read the article.Coloring Outside The Box: Ten Crazy Ideas to Promote Your Photography BusinessSometimes you gotta do something zany to get people to take you seriously. Here are ten wacky ways to get your own ideas flowing. Read the article.Great Customer ServiceGreat customer service is an extremely important part of your business's success. Here are some concrete strategies for implementing a better customer service plan in your business. Read the article.Finding the Right Insurance to Protect Your BusinessIt's always a good idea to perform an annual review of your insurance needs and coverage. But what does it all mean? Thanks to some help from a professional in the insurance biz, here are some tips for selecting the right coverage. Read the article.Great Follow-UpFollow up with the client is just as important as the initial contact. We all like to be told we are appreciated, and even if your clients don't rant and rave about your photography, you need to let them know that you appreciate their business. It's a subtle way to remind them that you are available for the next shoot. Read the article.Get Organized!One of the exciting parts of being a freelance photographer and the owner of your own business is the independence that self-employment provides. However, that same independence also can be a double-edged sword, because as a business owner, you must stay organized and be able to efficiently manage your time in order to run your business effectively. Here's how you can.Providing Better EstimatesAs commercial photographers, we are usually requested to provide a written quote to a client. Here are a number of useful tips for providing a winning quote or proposal. Read on.Guerrilla Not Gorilla! (Marketer)Guerrilla marketers are aggressive, direct and ready to take on any marketing challenge at a moment's notice. Can you integrate some of their guerrilla tactics into your marketing for greater success? Sure; here's how.Frequently Asked Questions About Marketing PlansRanging from the fundamentals ("Why do I have to write the plan?") to the details of execution ("Should I buy one of the business and marketing plan software programs?"), you've probably asked one or two of these questions yourself. Read the article.A Sample Marketing Plan OutlineThe hardest thing is to start with a blank sheet of paper. So don't! Here's a sample marketing plan that you can use as a matrix to build one for your business! Read the article.Crafting a Marketing StrategyPhotographers traditionally search for ways to let the world know they are creative folks -- and then market themselves using the same old methods. It's time to change the way you think. Now is the time to develop a new, creative and effective marketing strategy for your photography business. Read the article.Great Business Tips Right From The ClientEverybody says, "Listen to your customers." We did, and they told us how they want to buy their photos, and how they want you to sell to them. Read the article.Tips for a More Efficient BusinessBeing efficient in the office can provide you with a smoother-running operation, as well as a little more free time. So take a few hours and look deep within your business for ways to gain back some time and some money. Read the article. |
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